News

Churchill Downs
The Mansion at Churchill Downs will accommodate guests for the first time at this weekend’s Kentucky Oaks and Derby. The Mansion is a 9,380 square-foot, 300-seat stately southern home with a dining room, kitchen, living room, library, parlor, and private wine cellar.
Citi Field
The Hyundai Club, one of the premiere seating locations at Citi Field, formerly known as the Champions Club, is attached to 660 seats, located on the field level behind home plate. It has an all-inclusive buffet with carved meats, pasta, and unlimited non-alcoholic beverages as well as peanuts, popcorn, cookies, and ice cream.  
MetLife Stadium
The New York Jets have lowered ticket prices for 3,000 upper-level seats and 2,000 club seats at MetLife Stadium. Some ticket prices in the mezzanine clubs dropped to $295 and $255 from $395 and $295. Additionally, some tickets in the Coaches Club area will fall to $255 from $700.
Charlotte Motor Speedway
Six new infield suites are under construction at Charlotte Motor Speedway. The Pit Road VIP boxes have open-air seating for 15, 360-degree views of the track, and access to an indoor lounge and are sold on 3-year contracts at $45,000 per year.
Minute Maid Park
The Houston Astros organization is undergoing some big changes. In addition to moving to the American League and operating under a new owner, Jim Crane, the team is making upgrades to its ballpark, Minute Maid Park. The improvements include a $2.5 million facelift of the 330-seat Diamond Club behind home plate.
Aerial Rendering of the Denny Sanford Premier Center
The events center has 22 suites total, 18 available for purchase, four reserved for sponsor use. The suites are available at 5- or 7-year lease terms at three price points: $45,000 (8 suites), $40,000 (8 suites), and $35,000 (2 suites).
 

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Tod Leiweke, Tampa Bay Lightning
Tod Leiweke was named Chief Executive Officer of Tampa Bay Sports and Entertainment, which includes the Tampa Bay Lightning, Tampa Bay Storm, and the Tampa Bay Times Forum, in 2010. Leiweke, who is in his 30th season in professional sports, has led the team's transformation off the ice which has resulted in the more than doubling of the team's season ticket base while vastly increasing its footprint in the community.
Bernie Mullin, The Aspire Group
Bernie Mullin's resume precedes him. Dubbed "The Sports Marketing Guru" by Sports Illustrated, his expertise stems from presidencies with the Atlanta Hawks, former Atlanta Thrashers, and the Denver Grizzlies.
 

Countdown to ALSD 2013

37 days, 17 hours, 39 minutes until the 2013 ALSD Conference and Tradeshow.
 

Research

The State of the Premium Seating Industry

In March, Victus Advisors conducted online surveys with 114 members of the ALSD. The goal of this survey was to measure ALSD member attitudes toward the present and future state of the premium seating industry. 

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Getting from Street to Suite Part II: The VIP Entrance & Experience

The VIP entrance to sports stadiums and arenas is being given more and more attention as are exclusive experiences along the way to the suite. And once the stage is set, these special amenities should continue throughout the duration of the event.  

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How to Hit a Moving Revenue Target

As the landscape in college athletics continues to change, the athletic departments generating a successful business model are the ones that best understand the need to invest media revenues, sponsorships, and donations back into the capital of...

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