"In 1990, only 3% of the seats were considered premium. Today, 20% of a major venue's seats are considered premium, which can account for nearly 50% of the ticketing revenue." -- Bill Dorsey, ALSD Chairman and Founder


Member Highlight: Greg Hanrahan

Senior Director of Premium Seating, United Center

ALSD's new president on his role, outlook and the power of peer relationships

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26th Annual ALSD Conference & Tradeshow

June 26-29, 2016 | Pittsburgh

Full Conference Registration includes The Sports Venue Design & Build Forum and Sports Sales Boot Camp.


Exhibit Information

Jared's Journal

Progressive Field to Expand Renovation Themes

The Cleveland Indians with Delaware North are applying the successful design vision from this season in the Right Field District to the entire main concourse in 2016.

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Benefits of Membership

Scott O'Connell,
Director, Suite & Premium Seat Sales & Service,
Minnesota Twins

"When the Minnesota Twins moved from the Metrodome to Target Field, we did so without having any history of suite sales, contracts, or service – the Vikings controlled all the suites in the Dome. Through ALSD and relationships established with other members, we were able to procure needed information and direction to launch our suite and premium sales. Simply put, our success selling out all of our suites and premium seats moving into Target Field doesn't happen without ALSD."

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