"In 1990, only 3% of the seats were considered premium. Today, 20% of a major venue's seats are considered premium, which can account for nearly 50% of the ticketing revenue." -- Bill Dorsey, ALSD Chairman and Founder


Member Highlight: Rachael Johnson and Keri Johnson

Director and Senior Manager
Guest Services & Premium Operations
Minnesota Wild & Xcel Energy Center

Johnson & Johnson discuss their intertwining paths through the sports industry, balancing work and life, as well as their healthy balance and longstanding friendship in the business world.

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25th Anniversary and Our Biggest Show Ever

July 6-9, 2015 | San Francisco

Join ALSD in San Francisco for the ultimate 4-in-1 premium club and seating event.

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Jared's Journal

Jared's Journal: San Francisco Bay Area

The Bay Area: Home of the 2015 ALSD Conference and Tradeshow. Peek at photos of the venues which will celebrate the 25th Anniversary of the ALSD.

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Benefits of Membership

Scott O'Connell,
Director, Suite & Premium Seat Sales & Service,
Minnesota Twins

"When the Minnesota Twins moved from the Metrodome to Target Field, we did so without having any history of suite sales, contracts, or service – the Vikings controlled all the suites in the Dome. Through ALSD and relationships established with other members, we were able to procure needed information and direction to launch our suite and premium sales. Simply put, our success selling out all of our suites and premium seats moving into Target Field doesn't happen without ALSD."

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