Built-out foodservice locations and menu offerings highlight the $3 million renovation.
The new facility would be built on campus and replace the 40-year-old Frank Erwin Center.
Across multiple levels, fans can now gather at viewing platforms programmed with unique food and beverage.
The Brooklyn-based company provides integrated marketing and printing solutions.
An overhauled West Stadium Club and expanded Hall of Fame Club highlight this phase of upgrades.
The 10,000-seat stadium would open by 2020, with total project costs estimated to be $200 million.
The foodservice provider in luxury suites at FedExField since 2014 will now take over all concessions operations.
The Lions' new home offers suites ten rows from the pitch, a safe standing supporter section, and a 33-degree rake producing unmatched sightlines.
The Brew Crew Bar accommodates 150 guests with live music, drinks, tailgate games, and lounge seating.
The £300 million project is being designed by Dan Meis.