Alan Wheeling

Director of Luxury Sales & Services
Hornets Sports & Entertainment

Alan Wheeling currently serves as Director of Luxury Sales & Services for Hornets Sports & Entertainment. In this role, Alan oversees all sales, service and retention efforts for luxury products, including suites, courtside and all-inclusive seating for the Charlotte Hornets and Spectrum Center. Since joining the Hornets in 2009, Wheeling has been instrumental in the growth and development of the ticket sales and services department. Wheeling initially joined the franchise in season ticket services, where he spent six seasons building relationships with current clients, serving as the day to day contact for members and retaining over 90% of his accounts while exceeding sales goals. In 2015, he was promoted to a management position where he spent two years helping to identify, interview, train and develop new hires as well as oversee all sales and marketing campaigns for the Luxury Department prior to being promoted to his current role in 2017.
In addition to Charlotte Hornets games, Wheeling has played an integral part of the company’s sales efforts for a number of marquee events including the 2019 NBA All-Star Game, the 2015 and 2018 NCAA Men’s Division I Basketball Championships, the 2019 ACC Men’s Basketball Championship and a wide variety of the biggest concerts and shows on tour.
Prior to joining Hornets Sports & Entertainment in 2009, Wheeling worked with Disney Sports Attractions and the ESPN Wide World of Sports, where he helped develop and grow key programming and partnerships with ESPN, ABC, MLB, NFL, NBA, USOC, Pop Warner and other third-party clients to enhance brand awareness, increase profitably and position them for future expansion.
Wheeling is a graduate of the College of William & Mary, where he was a four-year starter and letterman for the Tribe football team, including serving as team captain for the 2006 season. He went on to earn his master’s degree in sport leadership from Virginia Commonwealth University in 2008.
Wheeling and his wife, Amanda, reside in Charlotte with their two children, Emmitt and Charleston.


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