Chief Creative OfficerCURIOlogy
Alison Weber is Chief Creative Officer for CURiOlogy, Levy’s experience design / innovations agency and wholly-owned subsidiary. CURiOlogy develops high-touch fan and guest experiences with design thinking at the core. CURiOlogy brings user-based research, creative strategy and a full range of design resources to current Levy clients across sports, entertainment, restaurants, convention centers and retail sectors as well as serves companies outside Levy’s current portfolio. In her role, Alison inspires the vision for the company’s industry-recognized experience design capabilities, future forward pipeline, as well as Levy’s innovative culture of looking around the corner.
During her two-decade plus career, Alison has had a seat at the table crafting the revolution in sports food and beverage, and she is continually advocating for customization and relevancy around the fan experience. In 2014, her commitment to creating next generation experiences was recognized as she was received Sports Business Journal’s Game Changers Award as one of the top influencers in the industry. Alison started her career as a hot dog and beer vendor at Cleveland Municipal Stadium, serving fans at Indians games and dreaming about what’s next.