ALSD 2020 Preliminary Virtual Schedule

Subject to change; check back frequently for speakers, timing, and session placement

Educational Tracks: 12:00 p.m. and 4:30 p.m. eastern time

- Premium Seating: Sales, Services, Analytics, Buyers, Partnerships
- Venue Design & Operations: Re-Opening, Design & Construction, Operations, Innovation
- F&B & Hospitality: Food & Beverage, Hospitality, Innovation
- Premium Buyer: asset, event, ticketing buying, utilization


*Note: many sessions will encompass topics from multiple tracks; hybrid tracks are included below as well, and attendees can attend any and all sessions of interest.


The Skinny on Mobile Everything
In this Q&A of premium buyers, learn if there should be exceptions to the new mobile-everything rule. Glean benefits and obstacles of taking the premium and venue experience completely mobile and what you can do about it.
Premium Asset Buying Habits: The State and The Future
Newsflash: your clients don’t purchase, utilize, or measure premium assets the same way they used to. Buying, utilization, and experiential expectations are changing, and clients rely on creative teams and partners to outline the best (and now most safe) options, especially during and post-pandemic.
Collaborating with Clients During the Transition Back
A panel of teams, events, and premium buyers discuss collaborative plans to welcome guests back to premium seating and events. Learn what clients need and how to deliver as well as how creative opportunities to collaborate nurture the relationship.
Why Buy: Understanding Consumer Behavior
Now, more than ever, we need to understand how consumer behaviors are changing. Perhaps more importantly, we must discover what to do about it. Let’s hone in on how premium and partnership buying habits, rationale, and personas have changed amid the pandemic. Further, let’s explore how analytics underpins the understanding of client behavior and loyalty.
Optimizing Staffing with Full-Menu Sales and Service
The pandemic may have resulted in staffing shifts in your organization and renewed inter-department collaboration. Let’s uncover how this has led to full-menu selling and customer service and created new incentive and compensation structures. Moreover, let’s learn about selling in cost-sensitive environments, and what renewal programs make sense.
Unpausing Sales
When Covid first hit, sales stopped. Salespeople questioned if they should be calling clients, what the right messaging was, and how to keep in touch even with no games to sell. What did we learn, how did we handle objections, and how did your clients help shape the path back? Let’s find the answers and leverage them to forecast what will work moving forward.
Re-Building Your Premium Playbook
What does your book of premium business look like now? Moreover, did your relationship with clients deepen, and did you create new sales, initiatives for selling, or renewal programs. What ideas have resonated most, and which can we draw on in the future, regardless of the Covid crisis?
Controlled Access, Ingress, and Egress
In 2020 and perhaps beyond, the number of guests permitted in venues and specifically premium seating will be limited. How are venues selecting who has access to which areas and how to mitigate close guest proximity? Suites specifically are closed environments, however the ingress and egress to them must be closely monitored. Finally, how can we streamline safety measures upon entry, such as screening, for premium guests?
Satisfying Contracts During a Pandemic
Your contracts said one thing; Covid said another. What if you cannot fulfill all suite tickets because of social distancing, offer exclusive F&B, ensure enough safety, or satisfy memberships? There are real questions about fulfilling what’s been sold, so it’s not just a bill of goods when we open back up. Let’s find the answers.
A Social Conversation on Diversity and Inclusion in Sports and Premium Seating
Diversity and inclusion in sports venue business is a multilayered conversation that needs to continue. The platform for learning is evergreen, and positioned to allow leaders to discuss where we are, where we are headed, and what we need to be mindful of.
Enhancing Guest Experience through New Private Wireless Connectivity
Entertainment and hospitality venue providers are continuously looking for ways to make all seat holders, from the front of the house to the last row, have an incredible experience. The advancements in Internet of Things, augmented reality/virtual reality, Point-of-Sale, and media solutions have opened endless possibilities, but can only come to life in sports stadiums, arenas, concert halls, theme parks, and convention centers if large-scale, reliable connectivity without interference can support them. This session will explain how deploying a private LTE network using Citizen Broadband Radio Service (CBRS) spectrum and OnGo solutions can do just that, while providing insights into how successful deployments, including major league sports venues and entertainment centers are providing unparalleled experiences through enhanced connectivity.
Royal Flush: The Restroom of the Future
Despite the fun we may have with this session and its hashtags, restrooms are serious business and the goings-on of a private place are taking center stage. Patrons want to touch as little as possible, so contactless fixtures and cleaning protocols will be used and scrutinized now more than ever.
The Esports Uptick and Opportunities for our Venues
Esports is transforming new and existing and sports and entertainment venues, from design to technology to operation. Meanwhile, it’s fostering future-flexible design overall. Let’s explore what it takes to ensure your venue can accommodate esports and more, and what it may mean for the utilization of your building year-round.
Digital Displays Adding Engagement, Sponsor Opportunities for Venues
The dynamic uses and benefits for digital boards and displays continues to evolve, the pandemic presenting even more possibilities. Besides boards providing information and sponsorship opportunities, digital displays can also now bring fans to the venue virtually until, and even after, they return. Let’s explore how a more immersive experience is possible using displays creatively.
Have Sponsorships Changed Forever?
When sports stopped in March, sponsorships went under the microscope. How could they be delivered upon without live sports, and how have venues and visionaries retooled activations, contractual obligations, and brand visibility? Let’s listen to several leaders explain.
A Practical Future of Future Proofing
Covid-19 did not shed the first light on “future proofing”, but it did make the bulb flicker. Based on the current situation, what new future proofing concepts are essential and how do designers, operators, and F&Bers prepare for it? Moreover, given a somewhat precarious proposition to invest, what solutions are most practical and prudent at this time?
Turning the Page on Venue Complex Development
While many in-venue projects may be momentarily suppressed, venue complexes are coming alive. Opportunities like housing and retail continue to develop, ushering in an even more robust experience for fans who may frequent the complex more and for longer periods of time. The implications of the complex development are also significant, and will be explained in this session.
Sports Gambling’s Effects on Venue Operation and Sponsorships
If there is anything almost universally believed in the future of sports it is that gambling will be a part of it. Venue utilization will increase, arrivals will be earlier, departures later. Per caps, as well as sponsorship opportunities will also surely increase, and data collection could be key to creating loyalty programs. Gambling has implications on nearly every aspect of the venue business today and in our future.
Cashless and Contactless: Per Cap’s Uplift
By all means necessary, our venues are going contactless, cashless, mobile. Not only can this make our venues safer and cleaner, it can have a significant impact on per caps in F&B and merchandise. Speed of service and mobile efficiencies bring service to our fingertips. Lines are shorter, more sales are made. Is your venue keeping up?
Task Forces Defining the Future of F&B
F&B used to be about just that, the food and beverage. However, the pandemic ushered in the need to add extra safety, cleanliness, staffing upgrades, and automation to the mix. Enter a task force to develop the secret sauce of a revitalized, future-flexible F&B experience.
Serving Up a New Premium F&B Experience
In lieu of elegant buffets, dessert carts, and cocktail displays, what does the new premium F&B experience look like? Moreover, how can sophistication meet safety in suites and club seat F&B, and how might the use of technology enhance the presentation and delivery premium fans have come to expect?
Understanding Holistic Fandom and Its Influences
Holistically understanding and defining fandom can influence sports organization decisions, venue design, revenue opportunities, and importantly the way we serve and enhance experience for fans. Guiding the delivery of a safe and meaningful experience are sports industry case histories and also consumer research from other sectors such as aviation.
Premium Renovations by Budget and Market
Budgets have always influenced premium renovations. Now, more than ever, they are being scrutinized, even when venues and their premium areas may need upgrades most. Let’s unpack renovation possibilities by budget and by market. Like a kid in a candy store, let’s uncover what you can get for the money in your pocket.
Back in the Bowl: Practical Solutions for the Here and Now
What got (or didn’t get) fans back in the stands? By late October, the industry should have a better answer for that million dollar question. How, practically and without breaking the bank, did venues adapt and appeal to new fan desires, including an increased need for safety and cleanliness? Accordingly, what apprehensions aren’t yet squashed, and what plans are being put in place?
Smaller is Selling: Alternative Premium Products
Our clients still covet premium seating. Some just want it in small doses, literally. The traditional 16-person suite, while perfect for some, is too much and for too long a lease term for others. Enter the smaller suite product. Let’s explore the types of and customer appetites for smaller premium products.
Premium’s Solutions for Disability and Sensory Experiences
If disabled or sensory groups are under-represented on sports and entertainment websites and collaterals, a sense of marginalization and lack of commitment is unfortunately conveyed. If not focusing on these significant groups, venues miss significant opportunities to expand ideas of inclusion, equity, belonging, and experience. This presentation brings together compelling case studies, data and insights, and actionable steps to operationalize a deeper understanding and commitment to people with disabilities and sensory needs, and create experiences far beyond compliant seating.
Sustainability’s Current and Ongoing Trajectory
Sustainability is a global topic, and specifically one that sports venues has leaned into heavily in recent years. However, the pandemic has influenced how sustainability can be approached in the short term in sports venues, namely related to F&B and safety. Let’s explore the current and future outlook on sustainability.
Fast-Forward on a Frictionless Venue Experience
During the Covid crisis, the fan journey rapidly modernized, with data steering simplified touch points. What did we learn and how does the new experience look? Fewer touch points and a less complex fan journey will be desired and required. This includes unobstructed ingress and egress, mobile ticketing, retail, and F&B, flexible seating, and informative wayfinding and staff.
Understanding What Technologies Your Venue Needs and Why
A given is that technology will propel our venues into a new era. What we are still discovering is which technologies are best for our venues and why. Venues should lean on turnkey evaluation processes and experts to discern what innovations are need-to-have versus which are merely nice-to-have.
A New Recipe for FF&E, Interiors, and F&B Upgrades
Renovations – or even new construction – for front of house food and beverage spaces are evolving, specifically so on areas impacted now by the prerequisite need of cashless, contactless inclusions. What plans are changing and what do these plans include? More specifically, how are these plans impacting the changes to FF&E and interiors?
Back of the House on the Front Lines
Before, the back of the house goings-on were of little interest so long as the fan experience was fun. Now, cleanliness, F&B protocols, and safety are asked to be on full display. Fans coming in want to trust that the operation and experience are up to the standards they now expect. How is your venue adapting and how are you showcasing what you’re doing in a tasteful way?
Cues from Other Industries That Opened Up
Certain industries, associations, and international sports who have re-opened can provide keys insights for our own sustainable re-opening plans. It’s imperative for sports and entertainment venues to note cues, best practices, and procedures for the future of mass gatherings from those who have been there, done that.
Virtual Hospitality: The Next Best Thing
So you still aren’t back to full capacity and your premium seats are still sitting dormant. Enter virtual hospitality opportunities. Though it sounds oxymoronic, the idea is possible and catching on. Let’s explore how, even though we can’t bring our fans together, we can satisfy client desires for the exclusive hospitality they’ve become accustomed to.
Data Driving Our Venues into a New Era
We know who ours fans are, what they want and when, and how to provide it. Moreover, sophisticated reporting can aid in answering sponsorship, F&B, and ROI questions that before were merely hypothesized. At the heart of what we know is how we use the data and which departments need to be synergizing more about it.
Renewed Employee Care and Engagement
Today’s environment requires a new kind of employee care and engagement. Let’s learn what that means and hear case histories from one of the world’s most recognized brands. Let’s uncover how teams can grow even more sophisticated in their staffing and servicing models.
How the Perception of Premium Hospitality Has Changed
Premium should still be perceived as guests entering your own house. You want them to feel welcome, exclusive, and safe. You yearn to provide the best food and beverage and also nurture a loyalty to their surroundings. Can our venues still achieve this, and how, in this time can we keep our premium and venue areas from feeling antiseptic.

IDEAL Industries



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