ALSD 2020 Preliminary Dallas Schedule

As an industry, we need to better understand emerging and evolving technologies, and specifically how they can help venue experience, operation, and bottom line. From security to sensation-driven experiences, a complex web is spun, and many of us need help deciphering what our venues need and why. Let the experts explain how to decide on and implement modern technologies.

Design & Build Forum Track

Gone are the days when corporate partners only named our buildings. Now, founding partners, premium level naming rights, and category sponsors have opened up a world of branding and experiential potential, not to mention additional revenue. The subsequent objective is to lay out benefits that satisfy multiple partners’ objectives while still maintaining a level or exclusivity, uniqueness, and brand recognition. What benefits are working and why?

Corporate Partnerships Track

Drilling down on details, authorities on F&B discuss options. Is all-inclusive best for suites, loges, clubs? Does it include just food, only beer and wine, or more? Can you personalize it?  Is it a fit for the whole venue, and baked into the ticket price? What’s the structure between team and F&B? So many questions, so many answers. 

Food & Beverage Track
 

Entertainment and hospitality venue providers are continuously looking for ways to make all seat holders, from the front of the house to the last row, have an incredible experience. The advancements in Internet of Things, augmented reality/virtual reality, Point-of-Sale, and media solutions have opened endless possibilities, but can only come to life in sports stadiums, arenas, concert halls, theme parks, and convention centers if large-scale, reliable connectivity without interference can support them. This session will explain how deploying a private LTE network using Citizen Broadband Radio Service (CBRS) spectrum and OnGo solutions can do just that, while providing insights into how successful deployments, including major league sports venues and entertainment centers are providing unparalleled experiences through enhanced connectivity.
Speakers: 
Alan Ewing, Executive Director, CBRS Alliance 
Kurt Jacobs, Director, Solutions,  JMA Wireless

Design & Build Forum Track

We all know what it's like to go to a ball game, a tennis match, a golf tournament. But do we really know what it’s like to attend an esports event? Uncharted might mean misunderstood. It’s time we see esports not as a phenomenon but a growing spectator and even scholarship sport and discern where it’s about to take our industry and how quickly.

Design & Build Forum Breakouts

Renovations in and of food and beverage areas are complicated. They’re not just aesthetic, they are operational. And they require ingenuity. Construction of F&B areas also has to consider time constraints between games or in short off-seasons and kitchen logistics. What pieces need to fit perfectly to make the puzzle look like the picture you envisioned? And what types of projects have good payback and ROI? Learn in this session.  

Food & Beverage Track

 

Gone are the days when sports and entertainment venues sit dormant when the tenant isn’t playing. To justify the venue investment often means consistently filling it and generating ancillary revenue, and even transforming it completely for a new tenant. It’s more than wedding and corporate events on these non-game days. esports, sportsbooks, new leagues and teams, and more concerts, are, in some cases, changing the face of our venues, and certainly the conversation about opportunities and upkeep.  

Design & Build Forum Breakouts

 

The return on a sponsorship’s investment is no doubt the secret sauce teams and venues hunger for. While ROI and ROO can be an art, there is often a science behind it. Listen as experts explain measurement tools and specific case histories. 

Corporate Partnerships Track

 

This interactive session will outline how to make F&B in your venue an experience. Examples of bringing outside vendors in, theme nights, food options, and beverage programs with pizzazz will be served up as starters, then session participants are encouraged to share the main course. Session participants should be ready to explain objective and execution.

Food & Beverage Track

 

Wouldn’t it be fun to just harmonize for a bit about where F&B was and where it’s going? Yeah, well this session is for you. In its purest form, this is a roundtable, led by industry veterans, with industry counterparts about the trends we’re all following and what we can do about it. We’ll bring the drinks. 

Food & Beverage Track

 

In this session, explore the industries leading the sponsorship race in sports. From staples like cars, insurance, and beverage, to uptickers in technology and gambling, learn which campaigns do well and which resonate with sports fans. 

Corporate Partnerships Track

 

The sports and entertainment audience’s appetite for more social experience is growing, leading venues to consider more flexible seating and F&B outlets, while simultaneously weighing any potential cannibalization of the in-bowl optics. Learn what venues are doing this well and what may work in your market.

Design & Build Forum Breakouts

 

The map and north star of human kinship and relationships. The Archetypes are the most ancient and powerful structure that holds our society and species together. This transformational system defines the unique and specialized roles that we all play in our families, teams and communities. The way these Archetypes interact with each other creates the ability to maximize success and adaptability. Using the master map of human behavior to clarify personal goals and direction as well as sustainably healthy relationships. Understanding and utilizing the Archetypes of Humanity allows us to: navigate conflict skillfully and successfully; effective intrapersonal goalsetting and resiliency; activate the human superpower of true collaboration and synergy; interpersonal relationships and conflict.

Leadership Track

 

Is the game now the backdrop? For some fans it is and venues are adapting to keep them engaged. Let’s learn about premium and group hangout spots that are flexible, fun, and inventive. Explore spots in the venue and outside, such as tailgating and immersive fan engagement spots, fit for the evolving fan. Can your venue take cues to create your own? 

Sales & Design Track

 

It’s not a new conversation, but one relevant enough to keep talking about. Are your premium and partnership departments becoming more streamlined? Want them to? Learn how several models are working, and how assets in each category are leveraged to make packages appealing to certain clients.

Premium & Partnerships Track 

 
 

Hop in the DeLorean, we’re going back to the future. Follow along as we explore technologies that are changing the game. From safe and seamless ingress and egress, to more convenient and cashless F&B, to premium F&B customization and facial recognition, this session explores what your venue needs and how it works. This Q&A will address budget, logistics, and future-flexible solutions.

F&B & Operations Track

 

If you’re like most leaders in the luxury suites space, you know you should be coaching your key team members. You also are pressed for time.  In this high-energy session, Andy Neillie will share with you a simple approach to having powerful coaching sessions in under 20 minutes.  The workshop will include an overview of the FAAST Coaching approach and a 1-page take-away of powerful coaching questions. The best leaders coach their teams. Become one of them through this session.

Leadership Track

 

Retention strategies today have to include exclusive 365 engagement and opportunities. Moreover, membership clubs need to feel make in-venue access feel not only unrivaled, but flexible too, and offer clients, if desired, access to team events and corporate client networking. Let’s explore several unique programs to learn what works best for your team and market type.

Service Track

 

The ability to spark action in others, to have genuine positive influence over someone else’s behavior, to be remembered as a “game changer”. To give the team the tools, the training, the support and then to get out of their way. Imagine if all people with a manager title led people in this way? This session will showcase the differences between management and leadership but also identify what the 3 key ingredients of a Catalyst Leader are. This is the opportunity to see how you measure up, or perhaps more importantly, the way others think you do.

Leadership Track

 

Leases may be getting shorter, prices may be going up, rentals are certainly more popular than ever. As an industry, we have to get creative on how to create, sell, and service our inventory. Learn how teams are teaching full-menu selling, creating new incentive and compensation structures, selling out despite cost-sensitive environments, and tweaking renewal strategies and packages alike. 

Sales & Retention Track

 

Done properly, activations blend into the fabric of a venue while building a meaningful connection between fan and brand. Let’s look at a specific case history where tasteful touches met interactivity and ended up a modern marvel.

Corporate Partnership Track

 

How do you engage fans 365? Let your venue do the heavy lifting. Your clients love to feel part of the brand, so let them in. Offer more field passes or make sure your venue has a player-view tunnel. Dress your clubs like a winter wonderland for a holiday party, complete with carolers. Hold a video game tournament for the kids. Let your clients help pick the menus during your tastings. Your venue is your best asset. Use it creatively and let your clients in.

Service & F&B Track

 

Studies show a noticeable decline in fan attendance, and some venues see it more than others. What are the secrets to over-coming team performance, rising ticket prices, and the increasing allure of man-caves, sports bars, and live streaming? In this transformative session, learn the Peak-End Rule of fan engagement and the science of emotion in building brand loyalty. Gain valuable insight and be inspired by a former training director with the Ritz-Carlton Hotel Company that helped an NFL and NBA team become best-in-league. It is time to master the controllable, create memorable moments, boost retention, and drive revenue like a champion.

Retention Track

 

It’s a touch of paint here, couches making way for high boys there, lighting updates everywhere. It’s the little things that matter as our venues’ ongoing projects seldom can or need to be multi-million-dollar investments. You simply need to keep your venue up, and with the premium finishes your clients expect. Learn how teams can continually upgrade their venues, without breaking the bank.

Design & Retention Track

 

 

The all-inclusive model is far from one-size-fits-all. With the underpinning of value, all all-inclusive frameworks set out to show that while also achieving relative cost certainty on the other side. Explored in this session are all-inclusive suite, loge, club seat, and general ticket models. Which one is right for your venue and market? 

F&B Track

 

It’s an update of sorts, presented by the teams who’ve been there, done that. They know how it works, but also why it struggles in some circumstances. They know how to make it successful, and correspondingly what to teach clients. It’s mobile ticketing and you know you’re going to do it. It’s just a matter of doing it right.

Sales and Service Track

 

Hyper-logical, numbers-based decision makers can be the most difficult prospects to sell, especially if your product has a high price tag. In this session, you'll get immediately usable ideas and information on how to prove your value to these prospects as a solid investment with a tangible return. Attendees will discover what attracts a numbers-based prospect to your premium seats, why many premium seating and suite reps are selling the wrong things, and how to uniquely position your investment opportunity to increase your chances of success.

Sales Track

 

The gifts have been given; the trips have been taken. It’s time to repack your retention and renewal toolbox. So, what’s working, what’s on the horizon, and what’s your budget for your premium clients? Let’s have some fun exploring outside-the-box ideas, like premium logos, VVIP clubs, and exclusive apparel.

Service Track

 

Our clients still covet premium seating. Some just want it in small doses. Literally. The traditional 16-person suite, while perfect for some, is too much and for too long a lease term for others. Enter the smaller suite product, whose path is paved but still leads to different destinations. Let’s explore the types and reasons for smaller premium products. 

Corporate Partnership Track