ALSD International 2019 Is Heading to Dublin

Europe’s leading conference and exhibition for the premium seat sector is coming to Dublin, Ireland’s Croke Park, Europe’s third largest stadium, this October 28th and 29th.

  • 9 September 2001: A general view of Croke Park. Tipperary v Galway, All Ireland Senior Hurling Final, Croke Park, Dublin. Picture Credit: Pat Murphy/SPORTSFILE

Editor’s Note: This article was first published by ALSD International’s Katie McIntyre on

All aspects of premium seating’s dynamic niche within sports and entertainment, from architecture and design, through to VIP access, innovative technology, products, solutions, and fit-outs will be dissected and discussed by a variety of high-calibre experts at the second edition of ALSD International.

In 2019, attendees will benefit from a comprehensive conference program, during which they will hear insights from a range of industry leaders as well as from technical tours and networking events at Aviva Stadium, the 50,000-seat home of the Football Association of Ireland (FAI) and Irish Rugby Football Union (IRFU), and Croke Park, home of the Gaelic Athletic Association (GAA), with a tour of the 9,000-seat (13,000-person capacity fully standing) 3Arena also in the works.

“At ALSD International, there was a particularly good mix of US, UK, and European input, with great content and case studies, without a sense of ‘The US does it best.’ It was really well positioned, and I’m looking forward to the next edition in Dublin this October.”

– Tom McCann, Arsenal Football Club

With an 82,300-seat capacity, Croke Park is Europe’s third largest stadium. The venue also offers 5,000 square metres of flexible event space across 110 rooms with Wi-Fi connectivity for up to 40,000 devices, all overseen through Croke Park Meetings & Events. Located just 15 minutes from Dublin’s airport and five minutes from the city centre, the stadium campus includes a 232-room, 4-star hotel, as well as a range of time-out activities, such as a 17-storey-high rooftop walkway. The award-winning Meetings & Events team has secured plaudits such as the Best In-House Events Team (2016, 2017, 2018) and the Best Caterer (2018) at the Event Industry Awards.

The inaugural ALSD International event, held in London last October, was a resounding success, with over 250 registered attendees, 60-plus high-level speakers, 30-plus industry-leading exhibitors and sponsors, and a robust conference program. In addition, attendees took part in behind-the-scenes tours and networking events at Wembley Stadium, The SSE Arena Wembley, and Fulham FC’s Craven Cottage.

Delegates in attendance included AS Roma, AC Milan, Arena Riga, Chelsea FC, Saku Arena, D.LIVE, Tottenham Hotspur FC, Van Wagner Sports & Entertainment, Red Bull Racing, Jacksonville Jaguars, Manchester City FC, Manchester United FC, Real Madrid, TAURON Arena, The O2 Prague, Stockholm Live, Barclaycard Arena Hamburg, Scottish Event Campus, AFL Architects, The Sports Consultancy, Connacht Rugby, Sportsdigita, Madison Square Garden, and Valhalla Tickets.

The expansive conference program featured a stellar speaker lineup of elite industry executives from entities including The FA Group, Real Betis Balompie, Ahoy Rotterdam, Johan Cruijff ArenA, Edgbaston/Warwickshire CCC, Croke Park/The GAA, STAPLES Center, AEG, IMG, Maple Leaf Sports & Entertainment, The O2 London, SCAU, HOK, KSS, Ashton Gate Stadium/Bristol Sport, Elevate Sports Ventures, San Francisco 49ers, BLUEROCK Sports & Entertainment, and the Rugby League World Cup 2021.

With a capacity of 82,300, Croke Park is not only the largest sporting arena in Ireland but also the third largest stadium in Europe. It also boasts world-class conference and events facilities, all run by the award-winning Croke Park Meetings & Events team.


The exhibition hall showcased the very latest innovations, solutions, products, and technologies, from the likes of 3D Digital Venue/Mobile Media Content, Camatic Seating, Cedar Packaging, IHS Global Alliance, IronHide Seating Solutions, Ecoprod/Urimat, Ferco Seating, Verteda, SoccerLease, Fund Raisers Sports, Levy Restaurants, Portview Fit-Out, Recreational Systems Europe, Restaurant Design Associates, and Smart Buffet Ware.

Platinum Partner Levy Restaurants UK was joined by Founding Partners AVIXA, Elevate Sports Ventures, Ticketmaster, and The Parker Company, along with sponsors 1HUDDLE, 3D Digital Venue, Fund Raisers Sports, HOK, IHS Global Alliance, i6, Metropolitan Strategies, Livestyled, Soccerex, Spring USA, and Wavework.

The 2019 event is once again being delivered by the ALSD – organisers of the annual ALSD Conference and Tradeshow in the United States, which regularly attracts over 120 exhibitors and 1,500-plus attendees – in cooperation with Sports Venue Business (SVB).

Industry leaders, such as Wavework and 3D Digital Venue, are just some of those companies already confirmed to again sponsor the 2019 event.

Are you interested in securing your place at ALSD International 2019?
Write to Katie at


Watch our entire video series chronicling the highlights from ALSD International 2018 in London.


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