International cooperation to enhance fan experience
The Association of Luxury Suite Directors (ALSD), which covers the premium seat marketplace, has partnered with Soccerex, who have brought together the global soccer (football) industry for over twenty years, connecting the game's key stakeholders from over 40 countries around the globe.
Bill Dorsey, Chairman and Founder of the ALSD with 1,300 members explains:
"The ALSD is doing its first international conference in London, where Soccerex is located, this Oct. 10-12. Soccerex is doing a major conference in Miami this November 15-16. We are complementary to each other, and do not compete. So, we simply decided to partner to market, promote, provide materials, and support the conference at Soccerex in November; they in turn will assist the ALSD in reaching its global audience in much the same way."
The collaboration makes further sense because of the FIFA World Cup, which will be co-hosted by Canada, Mexico and the United States in 2026, and the enormous growth of MLS and USL soccer leagues in the U.S. Soccerex partners with global leaders in the soccer marketplace, such as Concacaf, LaLiga, and MLS.
"The sports world is getting smaller. We are seeing major leagues in the United States encroaching upon the rest of the globe. At the same time, soccer is now firmly established in the United States," says Dorsey.
Dorsey asserts about the industry, “The growth of premium seating is phenomenal. In 1990, only 3% of the seats were considered premium. Today, 20% of a major venue’s seats are considered premium, which can account for nearly 40% of the ticketing revenue. It’s our assertion that premium seating or rather a premium experience will grow exponentially around the globe, and in all soccer venues.”
Soccerex have delivered 44 events across the world over 22 years taking in 17 cities in 13 countries, connecting over 60,000 senior attendees from clubs, leagues, federations and venue and supplier sides of the marketplace.
The November conference will cover topics such as stadia technology and design, growth of soccer in the U.S., fan culture, digital fan engagement, social influencers, and esports.
David Wright, Soccerex Marketing Director, says: “In today’s soccer industry, revenues from VIP, corporate and hospitality services are an important part of a club or federations commercial model. Working with ALSD, we will be able to call upon their expertise and unrivalled network in this sector to ensure a better experience for stadium professionals attending Soccerex USA in November in Miami through tailored topics and networking opportunities. In exchange, we are delighted to be supporting ALSD in our home city of London, a city with world-class stadiums that are home to some of the best Premier League clubs and The FA”.
The Association of Luxury Suite Directors (ALSD) was established in 1990 to provide a platform for member teams and venues with timely information from across all layers of the premium seat industry in stadiums and arenas throughout North America with a growing global reach. The ALSD is also positioned to link buyers and sellers, including vendors, suppliers, and food and beverage concessionaires in the venue marketplace. We are committed to developing and supporting a network for suite directors and team/facility executives to share information, ideas, and values. We are passionate about assisting teams and venues in providing premium seat patrons with superior service and an overall exceptional experience. We aim to be the ultimate voice and accredited resource for individuals and organizations involved in the premium seat industry.
Soccerex has been bringing together the global football industry to network in a unique commercial environment for over twenty years. From hosting industry leading networking events across the globe to our market insight campaigns, we provide a platform to connect your business with the game's key stakeholders. We are committed to growing the beautiful game around the world and our love of football is truly at the heart of everything we do.