ConsultantPremium Sports Business Consulting
Andrea St. Urbain (Smith) started Premium Sports Business Consulting in 2019, a business that specializes in Premium Seating strategies and solutions for sports organizations and entertainment venues worldwide. Previously, she served as the Senior Director of Premium Services for AEG at STAPLES Center & Microsoft Theater in Los Angeles, CA from 2013-2018.
With over 15 years of experience, St. Urbain began her career as an intern with the NFL’s San Diego Chargers in 2003 and the AVP Pro Beach Volleyball Tour in 2004. By 2005, she joined the WNBA’s Los Angeles Sparks as the Community Relations Coordinator and after two seasons transitioned to Manager of Client Relations. In 2007, St. Urbain started at STAPLES Center as an Account Manager for Premium Services. In 2010, she moved on to Petco Park to oversee suites and key corporate partnerships for MLB’s San Diego Padres. Four seasons later she returned to STAPLES Center to manage her previous department.
Originally from Buffalo, NY, St. Urbain earned a Bachelor of Science degree in Sport Management from Cortland State University (SUNY) and captained the Women’s Volleyball Team. She was inducted into Frontier High School’s Wall of Fame in 2015 for her achievements as a three-sport athlete, and she currently serves as a Mentor in the WISE (Women in Sports and Events) Mentorship Program.
She grew up, and still is, immersed in the world of sports and comes from a family of talent evaluators. Her father A.J. Smith was an Executive in the NFL for 30 years and her brother Kyle Smith is the Director of College Scouting for the Washington Redskins. Andrea and her husband Noah, a Scout for the Chicago White Sox, reside in Southern California with their daughter Reese.