The need for sports professionals to possess a balanced set of sales and service skills is an undeniable trend. Sales and service functions have long been seen as essential and yet sometimes separate responsibilities. However, the future of effective fan engagement requires that service representatives can sell when needed and sales representatives are sufficiently service-centric. This transformative session will unpack how world-class individuals and organizations have successfully leveraged exceptional service to drive sales.
- Chris Bryant, Chief Experience Officer, BGX | Bryant Group Experience, LLC