Atlanta Falcons and Mercedes-Benz enter into naming rights partnership

AMB Sports & Entertainment (AMBSE) has announced a deal with Mercedes-Benz USA (MBUSA) to be naming rights partners through 2042 for the new Atlanta stadium.

Mercedes-Benz Stadium is scheduled for completion in 2017, and will be home to the Atlanta Falcons and the MLS-expansion Atlanta United franchise. The new facility embodies unique design features, including an exterior skin made of ETFE panels and a retractable roof inspired by the oculus in the ancient Roman Pantheon.

As part of the agreement, the Mercedes-Benz brand will be prominently featured inside and outside the building, including on the roof, in club areas, and on the first-of-its-kind video halo board. Financial terms of the agreement were not disclosed.

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