Austin Caldwell

Austin Caldwell, Director, Premium Business Intelligence, STAPLES Center & Microsoft Theater
Director, Premium Business Intelligence
STAPLES Center & Microsoft Theater

Austin Caldwell is Director, Premium Business Intelligence for STAPLES Center and Microsoft Theater, two world-class venues owned and operated by AEG, the world’s leading sports and live entertainment company. STAPLES Center is the home of four professional sports franchises – the NBA’s Los Angeles Lakers and Los Angeles Clippers, the NHL’s Los Angeles Kings and the WNBA’s Los Angeles Spark – and hosts over 250 events and over 4 million guests annually with events ranging from professional sports, live music, family shows, boxing and special events, including the GRAMMY Awards, NBA All-Star Games and NHL All-Star Games among others. Additionally, Microsoft Theater hosts over 120 music, family, dance and comedy acts, award shows, televised productions, conventions and product launches with over 500,000 people passing through the doors annually.

Caldwell oversees a team of three and is directly responsible for managing both STAPLES Center and Microsoft Theater’s customer relations & database marketing, member communications, department operations and business strategy. Additionally, he works with ticketing operations, where he ensures smooth member experiences and has helped lead several milestone ticketing initiatives including the transition from Ticketmaster to AXS Ticketing and the launch of mobile ticketing services offered by the venues. His team supports marketing efforts as well, pushing out the implementation of new communication, outreach, tracking and sales campaigns for STAPLES Center Premium. Since joining AEG in 2014, Caldwell has managed a significant book of business with member relationships and premium service. Caldwell and the premium-seating team collectively manage retention of client relationships and revenue in excess of $117 million annually.

Proceeding his current role, Caldwell was a senior manager of premium services at STAPLES Center and Microsoft Theater where he was responsible for day to day premium service account management, including new sales and renewals for more than 150 accounts totaling over $15 million in revenue annually as well as the $5 million renovation of all STAPLES Center Suites.

Prior to AEG, Caldwell was a senior premium services coordinator for the Carolina Hurricanes of the NHL where he specialized in coordinating day-to-day operations for annual suite clients. Additionally, he assisted in nightly suite rental sales and exceeded sales goals of over $500,000 each season while managing a part-time staff of approximately 30 employees.

Caldwell began his career with the Charlotte Checkers of the AHL where he was responsible for selling and renewing individual and corporate season ticket and mini plans for the team’s seasons. He graduated from North Carolina State University with a Bachelor of Science in Sport Management and a minor in Business Management and Parks, Recreation & Tourism. In 2018 he was named the 50th Anniversary Pepperdine Graziadio & AEG Partnership Scholarship winner and was awarded $50,000 in tuition towards completing his MBA at Pepperdine Graziadio Business School. He graduated with honors from the prestigious program in 2020. Caldwell currently resides in Los Angeles, CA.