Business Intelligence in Premium Seating

  • Erin Leigh, Director, NHL Club Business & Analytics, National Hockey League
    Erin Leigh, Director, NHL Club Business & Analytics, National Hockey League
  • Debbie Knowlan, President, 516 Business Solutions, LLC
    Debbie Knowlan, President, 516 Business Solutions, LLC
  • Jenny Dinnen, President of Sales & Marketing, MacKenzie Corporation 
    Jenny Dinnen, President of Sales & Marketing, MacKenzie Corporation 
  • Christopher Wise, General Manager/Director of Research, Lancaster Research
    Christopher Wise, General Manager/Director of Research, Lancaster Research
  • Nick Wierciak, Vice President - Ticketing, Premium & Suite Sales, St. Louis Blues
    Nick Wierciak, Vice President - Ticketing, Premium & Suite Sales, St. Louis Blues

What data and analytics can uncover will lead to premium seating’s future success. If you’re not using data properly in your prospecting, sales strategies, and client measurements, you’re doing it wrong. Learn how teams and leagues can improve their sales and service aptitude by working more closely with business intelligence models. 

July 2, 2019
Time Start: 
1:35 p.m.
Time End: 
2:15 p.m.
Location: 
Marriott Marquis Chicago

Speakers

Moderator: Erin Leigh, Director, NHL Club Business & Analytics, National Hockey League

Panelists: 

  • Debbie Knowlan, President, 516 Business Solutions, LLC
  • Jenny Dinnen, President of Sales & Marketing, MacKenzie Corporation 
  • Christopher Wise, General Manager/Director of Research, Lancaster Research
  • Nick Wierciak, Vice President - Ticketing, Premium & Suite Sales, St. Louis Blues  

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