Vice President of Guest & Member RelationsTampa Bay Buccaneers
Chris Cook just completed his 5th season with the Buccaneers after joining the team prior to the start of the 2013 season. He oversees all aspects of the organization’s Guest and Member Relations initiatives. This includes the relationship management of all Membership products including Luxury Suites, Club, and General Members.
Prior to the start of the 2014 season, Chris introduced a comprehensive customer service training program, known as “Difference Makers”, to the 3,000 plus full-time and gameday staff of Raymond James Stadium. Over the past 5 seasons, the Buccaneers have been recognized by the NFL as #1 in overall customer services experience three times, with top three finishes in the other two seasons.
In addition to the Difference Makers program, Cook has introduced multiple analytic partnerships into the organization to enhance business intelligence insights, which have increased organizational efficiencies and direct business strategy decisions.
A native of Albuquerque, New Mexico, Cook began his career in the healthcare industry as a CRM project analyst after graduating from the University of New Mexico with a BA in Communications. Prior to joining the Buccaneers, he spent eight seasons with the NBA’s Portland Trail Blazers where he oversaw Season Ticket Holder Service and Retention efforts, as well as the Ticket Operations and CRM/Database Marketing teams.
Chris and his wife, Krystal, are the proud parents of four children – Payton, Drew, Bailey, and Colton. The family spends their free time volunteering with their local church and coaching youth sports.