Charles H. (Chuck) Steedman has been with AEG since June of 2008, and since March of 2014 has served as AEG Facilities LLC Chief Operating Officer, overseeing the company’s day-to-day operations of stadia, arenas and convention centers around the globe. He directly manages the Company’s financial, content development, operational, human resources and business intelligence concerns and plays a significant role in business development.
During his tenure as AEG Facilities’ COO, the company’s venues have played host to some of the most iconic events in sports, entertainment and global affairs, including the FIFA World Cup (including the 2014 finals), Olympic Games (including 2014 opening and closing ceremonies), the NHL All-Star game, the Grammy, Emmy, People’s Choice and ESPY Awards, the G20 Summit, NCAA men’s basketball tournament games and the League of Legends World Finals (twice).
Since 2012, he has led a partnership with USA Gymnastics to manage and co-promote a postOlympic gymnastics tour. The venture secured major sponsorships (including a presenting sponsorship deal with Kellogg’s) and the Tour has blossomed into one of the most successful touring sports/exhibition events in history, selling $18mm worth of tickets over 38 events following the 2016 Olympic Games.
In 2016, he led the creation of a strategic partnership with ESL, the world’s largest eSports company. In the venture, AEG and ESL will create and co-promote events at AEG’s global venues, taking advantage of the tremendous growth of the sport. The venture started with the ESL One Championships at Barclays Center in Brooklyn in October of 2016 and is expanding to Hamburg, Germany and Las Vegas in 2017 and 2018.
Steedman is a member of The Anschutz Companies Data Steering Committee and has been driving the Company’s advancement in Big Data focusing on the creation of business intelligence and analytics surrounding customer acquisition and retention. He currently is leading a movement in social media listening, allowing each of the company’s venues to monitor social media channels and interact with fans in real time.
Upon joining AEG, Steedman served as Senior Vice President and General Manager of AEG Connecticut LLC until 2013. In that role, he was responsible for overseeing all business activities of the 16,200-seat XL Center (formerly the Hartford Civic Center) and the management for 40,000-seat Rentschler Field. Steedman also lead business management of the Hartford Wolf Pack / Connecticut Whale of the American Hockey League, the New York Rangers’ top minor league affiliate.
In addition to the duties in Connecticut, Steedman also coordinated a number of stadium and arena business development projects. In that capacity, he oversaw deals that resulted in AEG securing multi-year management agreements for four stadia in Brazil, including Estádio Maracanã in Rio de Janeiro and Allianz Parque in São Paulo. In addition, he was directly responsible for all legal, financial and operational aspects for the start-up of AEG’s companies in Brazil.
Prior to his appointment with AEG, Steedman spent the previous seven-plus years under the employ of New England Sports Ventures (NESV), the parent company of the Boston Red Sox, New England Sports Network (NESN) and Fenway Sports Group (FSG). Most recently, he served as Executive Vice President of FSG and also as Vice President for the Boston Red Sox.
During his period of management, the Sox’ Fenway Enterprises (non-baseball uses of Fenway Park) business more than doubled its revenue and profitability to the team, operating over 400 events annually. In 2007, the Fenway Park Tour program hosted over 250,000 guests at the venerable ballpark, making it the largest ballpark tour business in Major League Baseball. In his role with FSG, Chuck was devoted to the Boston College relationship since the school signed on as FSG's first client in 2004, spearheading revenue growth in excess of 350% in just three years of his management.
In 2006, Steedman was part of the team that negotiated the largest radio broadcast agreement in MLB history as the Club announced a groundbreaking 10-year deal with Entercom and its Boston Flagship stations WEEI and WRKO. He also directly managed a significant expansion of the Club’s radio network affiliates.
In 2004, Steedman led a deal that resulted in Fenway Park and the Red Sox being prominently featured in the Farrelly Brothers feature film, Fever Pitch. He also created and coordinated both the 2004 and 2007 World Series Trophy tours, including visiting all 351 cities and towns in Massachusetts following the Club’s historic 2004 World Series victory. He dramatically expanded the Red Sox marketing footprint throughout New England, launching popular “State Days” at Fenway Park while also spearheading numerous grass-roots marketing initiatives in the region.
Prior to his appointment at NESV in 2002, Steedman was the founder and principal of Steedman & Partners, and worked extensively on the acquisition of the Red Sox and NESN by New England Sports Ventures. In his capacity with the prospective ownership group, he coordinated financial analysis, legal and financial due diligence, relations with prospective investors, and the Major League Baseball owner application process. He was also responsible for securing several of the external firms used by the bid group in its successful acquisition (investment bankers, legal representation, accounting, public and media relations and ballpark architects).
Steedman has an extensive background in the venue, media, sports and entertainment business that includes tenures at The University of Connecticut (Director of Athletic Marketing), Raycom Sports (Vice President Programming and Events), the American Skiing Company (Senior Vice President Sales & Marketing) and Resorts Sports Network (Managing Director). In addition, he has served as a consultant for a number of arena and stadium revenue projects, broadcast negotiations, and event creation and management projects. He has directly managed professional tour golf events, college football bowl games, collegiate basketball tournaments and numerous made-for-TV events, including ESPN’s Winter X Games' two-year stay at Mount Snow, Vermont.
Over the course of his career, Steedman has negotiated numerous major sponsorship deals including naming rights agreements, managed long range capital project planning, numerous successful union/labor negotiations, major vendor and service contracts and engaged in governmental relations at the local, state and federal levels.
He has received numerous awards during his career including the University of Massachusetts Sport Management Distinguished Alumnus Award in 1996 and being recognized as one of the Charlotte Business Journal’s Top 40 Under 40 Executives in 1995. In 2011 he received the Thomas J. Shortell Award from the Greater Hartford Convention and Visitors Bureau, recognizing his role in attracting major events to the Hartford region. Three times he was named by Hartford Magazine as one of the region’s most influential people. In 2012, he was elected as the first-ever chair of the Connecticut Convention and Sports Bureau’s Sports Advisory Board (state-wide sports commission) and also served on the CCSB’s Executive Committee. USA Gymnastics presented Steedman with its “Person of the Year” award in 2013.
He has been very active with his undergraduate Alma Mater, serving as Chair of the inaugural Industry Advisory Council for the Sport Management program and later as Chair of a capital campaign for Sport Management. He has also served as a member of the Isenberg School of Management’s Business Advisory Council and has served as an adjunct member of the faculty at Western New England University’s School of Business.
A native of East Brookfield, Massachusetts, Steedman graduated from the University of Massachusetts (Amherst) in 1984 with a Bachelor of Science degree in Sport Management and added an MBA from the McColl School of Business at Queens University in Charlotte, North Carolina in 1994. He is married to the former Lisa Allen and has two children, Andrew, an Ithaca College graduate and Manager of Premium and Partnership Sales for New York Red Bulls, and Michael, age 21, a junior at Washington and Lee University.
In his leisure time he enjoys cycling, swimming and golf. He has successfully completed 14 consecutive Pan Massachusetts Challenge cycling events, covering 192 miles over two days each year as part of the nation’s largest athletic-based fund raising event. In the process, he has personally raised over $200,000 in the fight against cancer. In the summer of 2012, he created #CHUCK512 Cycling for Cancer Research Tour, a 512-mile solo cycling ride that took him from Niagara Falls, NY to Sturbridge, MA and raised over $50,000 for Boston’s Dana Faber Cancer Institute. He also has competed in numerous marathons and triathlons.