Client Speak: 10 Things You Need to Know

  • Raymond Bednar, President and Founder, Hyperion Marketing Returns
    Raymond Bednar, President and Founder, Hyperion Marketing Returns

Your C-Suite clients speak finance, not marketing; you need to learn their language. Even before the initial meeting, you must understand client objectives and why they decide on major investments. More importantly, you must also understand their business, its performance, and how your asset can help. Learn 10 key tips for communicating with and selling to executives in this session. 

Speaker: Raymond Bednar, President and Founder, Hyperion Marketing Returns

Date: 
2018 - Tuesday, June 26
Time Start: 
1:25 p.m.
Time End: 
2:15 p.m.
Location: 
Imperial Ballroom A, Marquis Level
Track Vocabulary: 
ALSD

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