A Conversation with James Budd

The KSS Director discusses the mammoth East Stand redevelopment at Twickenham Stadium, home to England Rugby. Over 6,700 square metres over six floors has been added to the venue’s event space.

  • A Conversation with James Budd, Director, KSS


The multi-million-pound redevelopment offers six floors of creative event space, providing unexpected and dynamic settings that go far beyond a simple conference or banquet space. With the arrival of the East Stand, Twickenham Stadium can now host even more events, ranging from an intimate dining experience in a private members club setting to an informal drinks reception for 1,000 guests, all at the same time.

The East Stand extension, the first significant redevelopment of Twickenham Stadium since the South Stand was completed in 2008, provides over 11,000 square metres of hospitality and debenture space for 6,800 premium ticket holders.

Although the stadium capacity remains at 82,000, the new facilities provide a major expansion of the existing hospitality and conferencing operation and a much wider range of food and beverage offerings in far more comfortable surroundings.

Each level is distinctive in its design with rugby themes subtly embedded, celebrating and bringing to life the unique aspects of the home of England Rugby, and delivering a truly bespoke hospitality experience.

A total of over 6,700 square metres of versatile, contemporary event space has been added to the venue. Its new facilities include:

The East Wing

A contemporary space reminiscent of a private members club demonstrates sophistication without stuffiness. Alongside four private terraces with both pitch-side views and outdoor access, it has four individual private dining areas that can accommodate up to 30 guests for a relaxed lounge environment or a formal private table setting and 800 covers for the whole restaurant. The space can host up to 400 guests for an exclusive drinks reception.

The Gate

A modern, simple, but exquisite chop-house-style restaurant is complete with low lighting and open brickwork. The space offers a dedicated meat store and separate wine room. For a banquet (restaurant-style), The Gate can host 550 guests.

The Union Ale House

This expansive space on level one focuses on providing a relaxed on-site pub setting with capacity for 300 guests for informal celebrations, drinks receptions, and parties. Meetings can also take place for up to 170 guests.

The Lock

This larger space may resonate with clients as a more traditional event setting. The venue is divided into two – The Lock No. 4 and No. 5 – and overlooks the pitch. It is well-suited to hosting gala dinners, awards, and parties, with each space able to cater a 900-capacity reception or 550-capacity dinner.

The Clubhouse

This space is similarly split into two, with the first area offering restaurant facilities, and the Clubhouse Bar providing a 1,350-capacity room adorned with contemporary wood, leather, and metallic finishes.

British Airways Rose Garden

A fun and lively roof terrace with an “outdoors feel” accommodates up to 550 people and embraces the popular street-food phenomenon by using a stone-baked pizza oven and rotisserie.

KSS, the lead architect, worked closely with The RFU, Keith Prowse, Compass, Wildfire London, and Willmott Dixon to deliver this iconic project.

The new East Stand spaces are sold exclusively as England Rugby Hospitality by the Rugby Football Union and long-standing official partner Keith Prowse.

KSS will both exhibit and speak during ALSD International – Europe’s one and only event dedicated to the Premium Seat & Hospitality sector – being held at Croke Park Stadium this October 28-29.

REGISTER NOW for ALSD International 2019. Coupled with the high-calibre speaker lineup, attendees will be treated to venue tours and receptions at three of Europe’s best venues, as well as 30-plus exhibiting/sponsor companies from across Europe and North America, all of whom will provide insights on how to increase revenues through new builds, renovations, and service expansions, as well as via the latest F&B and technology offerings.


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