A Conversation with Johan Cruijff ArenA’s Jeroen van Iersel at ALSD International 2018

The Marketing Manager at Johan Cruijff ArenA sat down with the ALSD in London to discuss his venue's growth and reinvestment.

  • Jeroen van Iersel, Johan Cruijff ArenA


Following multiple panel contributions at ALSD International 2018 in London, Jeroen van Iersel, Marketing Manager at Johan Cruijff ArenA, sat down with our own Jared Frank for an exclusive Q&A that covered a multitude of industry topics, ranging from stadium reinvestment and renovation, to concourse expansion, to new bars, restaurants, and payment systems, to hosting a variety of events, including esports in premium hospitality spaces.


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