The CEO of Real Mallorca discusses his club’s rebirth into Spain’s La Liga, the benefits of having a North American ownership group, the new VIP experiences at Estadi de Son Moix, and other key learnings from the global venue marketplace.
Despite having quite literally just stepped off an aeroplane after spending 48 hours in Madrid securing Japanese player Kubo, Maheta Molango, the consummate professional, provided ALSD International with in-depth insights into how Real Mallorca has risen like a phoenix from the ashes to reach the dizzying heights of Spain’s premier league, La Liga, and shared the club’s aspirations for the future, leveraging both the know-how of its North American ownership group and La Liga counterparts.
Maheta was appointed CEO in January 2016 after Real Mallorca was bought by a group of U.S. investors led by Robert Sarver and Andy Kohlberg (owners of the Phoenix Suns) and Steve Nash (two-time NBA MVP). At that stage, Real Mallorca was a club very much in distress, suffering relegation to the third division. Maheta is quick to highlight one of the core reasons for the subsequent transformation in the club’s fortunes is the stability and vision the North American ownership group provides. They understand it takes time and their huge investment cannot be recouped in the short-term.
Maheta and his team realised that in addition to the native market, Mallorca is a major tourist destination, welcoming no less than 15 million visitors to its shores every year, including a significant number of VIPs. The focus, therefore, shifted to offering an experience at Estadi de Son Moix, which came to fruition following a visit to Phoenix, where Maheta saw the impact of courtside seats and realised something similar could be translated for the Spanish VIP market. The VIP Corner was borne, where VIPs enjoy next-level, pitch-side hospitality in the company of soccer greats such as Messi.
With the North American ownership and professionalism of La Liga, in addition to new facilities, including a conference/meeting room, Maheta is confident the club can leverage all of this know-how and best practices to attract tourists, VIPs, and home fans to Estadi de Son Moix 365 days a year.
Maheta Molango is one of 50-plus industry expert speakers who will share insights during ALSD International – Europe’s one and only event dedicated to the Premium Seat & Hospitality sector – being held at Croke Park Stadium this October 28-29.
REGISTER NOW for ALSD International 2019. Coupled with the high-calibre speaker lineup, attendees will be treated to venue tours and receptions at three of Europe’s best venues, as well as 30-plus exhibiting/sponsor companies from across Europe and North America, all of whom will provide insights on how to increase revenues through new builds, renovations, and service expansions, as well as via the latest F&B and technology offerings.