“I’d like to cancel my tickets due to COVID.”
“I’m no longer interested in a ticket package because of the coronavirus.”
The call came in from a distraught sales rep. “SELL!” their owner kept telling them. “If you want your job, you will close deals. Businesses are open, even if they shouldn’t be. They are waiting for your call.”
If you are reading this article, you are undoubtedly someone with a role and responsibility to attract and retain fans. You are also someone who knows all too well the obstacles and opportunities that accompany such a vital role.
Like you, I have not encountered these specific circumstances. However, I can share past situations (natural disasters and work stoppages) that were unexpected and hit us hard from a business operations standpoint.
To stay close to sales and service professionals, Game Face is releasing one free sales training video every day – at least until April 15.
Crisis. Pandemic. These words are not ones that typically flow off the tip of your tongue. We’re currently in the middle of an ever-evolving landscape in sports business.
One of the things that I talk to sales leaders about is the difference between a thermometer and a thermostat. A thermostat can set the temperature and manipulate the climate to get to the desired temperature.
With so many companies reducing their workforces, and sales managers being told their employees must work from home, business leaders are facing the challenge of managing and leading a smaller, remote workforce through some of the toughest times i
Frederic Aouad was confronted with the challenge of taking his growing sales team and leading them through the most brutal challenge hospitality and entertainment businesses have ever seen.
The truth is you can connect with your prospects and buyers, and you should.
More than the immediate needs, this crisis gives us an opportunity to rethink how we are selling and our value proposition when we talk to prospects, as well as gives us a chance to refocus on core principles.
Please share this information with anyone who might be interested in learning how to be a better presenter. The sessions were recorded in 2010, but the content is timeless.
Immediately following the suspension of league operations, we asked 200 NHL fans from around the country to identify their favorite teams.