Strategic Director, Sports Alliances DevelopmentAmerican Cancer Society, Inc.
David Doan was appointed as vice president, strategic sports alliances for the American Cancer Society, May of 2016. Doan led the overall sports account management strategy including, business development, sales operations, and the Society’s sports cause marketing efforts. The sports vertical team grew to ten strong under Doan’s leadership, focusing on fundraising initiatives and activation with sports leagues and properties including the National Football League (NFL), Coaches vs. Cancer, the Atlanta Braves, Major League Lacrosse (MLL), Minor League Baseball (MiLB), USA Track & Field, a multimillion dollar Golf program and the National Hockey League (NHL) where ACS has become the charity of choice in conjunction with the Canadian Cancer Society – forming a continental wide mission and fundraising effort. With the success of building a partnership centric mindset for the Society, Doan’s focus now has shifted to solely focusing on building strategic partnerships and development (fundraising) across sports and corporate verticals, as the strategic director of sports alliance partnerships.
Prior to joining the Society, Doan acquired 14 years of experience strategically positioning and managing Fortune 500 brands, while establishing key performance indicators that align with defined business objectives. His progressive professional appointments and long-standing tenure at Atlanta-based sports marketing agency, CSE, reflect his specific experience with all facets of sponsorship and partnership marketing, business development, advertising sales, and media planning/buying. In addition, he has cultivated a deep understanding and experience delivering value by leading, listening and implementing organizational-wide collaboration and transparency – ensuring that multifaceted organizations thrive.
Doan has a master’s degree in Education from Belmont University and graduated from the University of Tennessee-Knoxville with an undergraduate degree in Sport Management/Business. Awards during his tenure include honorable mention for Best Integrated Brand Campaign at the Cynopsis Sports Media Awards for his work with the ‘15th Anniversary Payne Stewart Award Campaign’ and a MarCom Gold Award for ‘Color Carl’s Car’ a pediatric cancer focused initiative where patients from the Aflac Cancer Center designed the car driven by Carl Edwards during the Labor Day NASCAR race in Atlanta.
Doan, originally from Memphis, Tennessee, now resides in Atlanta with his wife of 13 years, Carla and their two daughters, Santana (10) and Ellie (5).