David J. Halberstam is a 40 year industry veteran who's held lofty positions in sales and management including VP, Sports Sales of Katz Media; Director of Sales, Miami Heat and EVP, General Manager of Westwood One Sports. At Westwood, he had responsibility for sponsorship of the NFL, the NCAA, the NHL and the Masters. On-air, Halberstam also served as play-by-play announcer for St. John's University basketball on WFAN and WCBS Radio in New York and radio play-by-play voice of the Miami Heat in South Florida. He is also a respected sports broadcast historian.
In 2016, Halberstam released a breakthrough text on sponsorships sales, The Fundamentals of Sports Media and Sponsorship Sales: Developing New Accounts. Within a year of its release, the book was adopted by some twenty collegiate sport management classes. His earlier book, Sports on New York Radio: A Play-by-Play History, was published in 1999 (McGraw Hill) and reviewed by Publishers Weekly, Crain's New York, New York Daily News and noted by the New York Times. It is frequently referenced by authors, newspapers and radio talk show hosts. Through the years, he’s written about sales, sports broadcasting and sports history for publications like USA Today, LA Times, Yahoo Sports, Bleacher Report, New York Daily News, Miami Herald, South Florida Sun-Sentinel and SportsBusiness Journal. For the past nine years, Halberstam has been the principal of Halby Group, which has consulted Major League Baseball, ESPN, DirecTV among others.