D.C. United breaks ground and strikes naming rights deal

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After over a decade of setbacks, D.C. United has finally broken ground on its new stadium. The new facility now under construction on 14 acres in the nation’s capital, three blocks from Nationals Park, will be known as Audi Field when it opens in the summer of 2018.

Terms of the naming rights agreement between D.C. United and the German automaker were not disclosed, but have been reported to be at least 12 years and one of the largest deals in Major League Soccer.

For context, Los Angeles FC recently struck the most lucrative MLS stadium naming rights deal – a 15-year, $100 million deal with Banc of California.

Audi, whose U.S. headquarters are in Northern Virginia, will display its name and iconic four-ring logo throughout the 20,000-seat stadium, including on the roofs over the east and west seating sections.

In 2017, D.C. United will remain in RFK Stadium, the aging, municipal venue that offers the club no naming rights or suite revenues.

 

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