Debbie Knowlan

516 Business Solutions

Debbie has two decades of diverse experience in customer service, CRM, project management, implementation of innovative new products and solutions, and has a keen focus on ensuring all business strategies are aligned with customer needs. Debbie recently launched the first to market customer service training program designed specifically for sports teams – LISTEN | RESPOND | GO BEYOND - The Playbook on Winning at Service, to enable sports teams in delivering the ultimate fan experience. She is also a trainer/facilitator who assists companies in improving their customer focus and leadership skills.
Debbie began her career with The Ritz-Carlton Hotel Company based in St Thomas, USVI, where high standards, quality, and distinction were insisted upon, and therefore indoctrinated within her.  With the desire to offer high caliber customer service, combined with the detailed level of training that was received at The Ritz-Carlton, she took her passion for customer service and sports and set her sights on working for a professional sports team.

In 2002, Debbie started working for the Miami HEAT and American Airlines Arena, where she implemented fundamental service standards within the Guest Service and Season Ticket Service and Retention departments.
After 6 years with the Miami HEAT, Debbie went in search of her next challenge - the NFL. In 2008, she started working with the Atlanta Falcons, developing one of the first dedicated service departments within the NFL. Debbie developed the team’s service and retention processes, and established key fan experience initiatives and lead the team’s process development and execution of the NFL’s initiatives for stadium security and the Fan Code of Conduct.

In 2014, she was tasked with leading another business strategy to enable the business to understand its fans better and began focusing on the implementation of the Falcon’s first CRM system.  For the second time, Debbie built from the ground floor up, a new department within the organization:  the CRM department. Shortly after the CRM department was up and running, she took over all email marketing efforts to assist the growing business with the opening of the sales center for the new Mercedes-Benz Stadium and launching Atlanta’s first MLS team, Atlanta United.


IDEAL Industries



Franklin Group
IDEAL Industries
Armored Things
Dimensional Innovations
Event Finders USA
3D Digital Venue
Hunden Strategic Partners
Magnetic 3D
Stage Front
Suite Experience Group
Drake's Organic Vodka
Smart Buffet Ware