Dennette Thornton

Dennette Thornton, Director, Group Sales & Stadium Tours, Atlanta Falcons, Atlanta United, Mercedes-Benz Stadium

Director, Group Sales & Stadium Tours
Atlanta Falcons, Atlanta United, Mercedes-Benz Stadium

Dennette Thornton is the Director, Group Sales & Stadium Tours/Operations for Arthur M. Blank Sports & Entertainment (AMB S&E). In this role Dennette oversees all aspects of group sales for the Atlanta Falcons, Atlanta United, Atlanta United 2 and Tours for Mercedes-Benz Stadiums, as well as the operations for tours and stadium experiences. She joined AMBSE in July of 2018, and during this short time the Atlanta United Group Sales staff was recognized as the Group Sales Team of the year (2018 & 2019) by the MLS, Atlanta United won the MLS Cup and the tours staff has successful launched a STEAM tour and completed revamped the operations side of the business as well as continually building out the Falcons group sales department.  Collectively between her areas of focus she and her staffs are responsible for $6.5 million in revenue and bringing in over 230,000+ fans through Mercedes-Benz Stadium for events.

Before joining AMB S&E, Dennette worked for the Atlanta Braves for 16 seasons.  While with the Braves she served as the Sr. Manager of Group Sales & Hospitality and played an instrumently part in creating the marketing and sales plan for the newly designed suites and hospitality areas for SunTrust Park before it opened in 2017. Prior to joining the Atlanta Braves, she completed several internships with the NFL Experience in Atlanta and Tampa, Let It Fly flag football tournament in Jacksonville, and the Family Circle Cup in Charleston.

Dennette holds a B.S. degree in Sport Management from Georgia Southern University. While at Georgia Southern she was President of the Sport Management Majors Club and an equipment manager for the EAGLES football team.  She has served on the Georgia Southern Alumni Association Board and Atlanta Alumni Networking Group.  Currently she serves on the Georgia Southern Young Alumni Board, Southern Women Alumni Board and the Eagle Football Alumni Association.  Dennette was also awarded the Young Alumnus of the Year Award from the Georgia Southern Alumni Association in 2011 and was a part of the inaugural 40 Under 40 Alumni class.

She has been married for 15 years and has two very active boys (Avery 13, Connor 10).  Dennette finds time to balance work and family time while also volunteering at her son’s schools, her church, The Atlanta Community Food Bank and the East Lake Women’s Alliance, which she is currently the co-chair for.


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