Designing Unique Destinations for Changing Demographics
Customer lifecycle branding, often used in retail, is the journey of a buyer from early stages of life to later. In sports, it’s a venue designing spaces for each phase of life. From kids’ areas, to craft beer bars for millennials, to premium seating for the eventually affluent, learn how venues are making fans lifelong ones by adapting to and designing for different demographics.
Moderator: Jared Frank, Editorial Director, ALSD, SEAT Magazine
- Michael Schuster, FAIA LEED AP, Principal, MSA Architects
- Don Dethlefs, , FAIA, CEO, Sink Combs Dethlefs