Embracing Data in Strategy, Sales, and Marketing

Prioritizing and leveraging data in strategy, marketing, and sales is crucial for sports teams and venues. This session will help attendees understand data’s role and upside in the larger departmental ecosystem. From partnership valuation and ROI to operational efficiencies to client relationships and sales, data science is the driver. Let’s learn how to navigate this business intelligence road properly. 

  • Moderator: Moon Javaid, Chief Strategy Officer, San Francisco 49ers
  • Edson Crevecoeur, Vice President, Strategy & Data Analytics, The Miami HEAT/601Analytics
  • Russell Scibetti, Vice President, Strategy & Business Intelligence, New York Football Giants
  • Keira Emerson, Vice President, Strategy and Business Intelligence, St. Louis Blues 
Start Time
2:00 p.m.
End Time
2:40 p.m.