Engage and Retain Our Most Important Asset

Casey Leppanen of the San Jose Sharks and Franklin Group USA’s Chris Bobal and Elisa Padilla review the keys to a successful marketing collaboration as well as some of the many creative fan promotions and STH amenities to come out of this partnership.

Let’s explore a roadmap where engagement paves the path to retention of our most valuable asset: fans. Listen to a conversation with the San Jose Sharks and Franklin Group USA on the planning and evolution of the 2021 NHL season when the Sharks celebrate their 30^th Anniversary.

Introduction/Housekeeping Notes: 0:15
Fan Engagement During the Pandemic: 6:12
Fan Engagement During Normal Times: 8:31
Creative and Unique Bobbleheads: 11:21
Fun Must Be Always: 13:12
Local Mashup and Artist-Inspired Shirseys: 13:46
Partner Continuity Across Marketing Programs: 15:18
Hockey at Home Kit: 16:55
Taking Care of Season Ticket Holders: 20:12
Commemorating 30 Years of Sharks Hockey: 23:06
Franklin Group USA Perspective: 26:22
Three Keys to a Good Marketing Partner: 27:18

Moderator: Amanda Verhoff, President, ALSD

Presenters:
Chris Bobal, Chief Business Officer, Franklin Group USA
Casey Leppanen, Director of Marketing and Fan Development, San Jose Sharks
Elisa Padilla, Marketing Consultant, Franklin Group USA and former CMO of the Miami Marlins and Brooklyn Sports & Entertainment

This venue solution was published in partnership with Franklin Group USA.

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