Eric Sudol

VP Corporate Partnership Sales & Service
Dallas Cowboys

Eric serves in a dual leadership position as Vice President of Corporate Partnership Sales & Service for the Dallas Cowboys and as SVP of Global Partnerships for Legends.  Legends is an outsourced sports and entertainment company that is owned by the Cowboys, New York Yankees, and a private equity company.

Eric joined the Cowboys in 2007 to focus on new business suites sales for AT&T Stadium and was later promoted to the Director of Sales, where he oversaw twelve senior sales representatives that set records in both seat licenses and suite sales.  He now oversees the 20-person team that leads the NFL in sponsorship revenue. The Cowboys sponsorship team recently embarked on a highly successful sales campaign surrounding its new practice facility and mixed-use development, The Star, which has quickly become an icon in the sports world.

At Legends, Eric oversees and lead the company’s sponsorship portfolio that includes selling for properties such as the LA Rams & Chargers New Stadium & Development, the LAFC expansion Major League Soccer team, and the Irving Music Factory to name a few.  Though recent in his formal position with Legends, Eric served in a consulting & sales training role for the company for the past seven plus years.

Eric is a native of a small town in Northeast Iowa, holds a Bachelor of Arts in Economics & Business from Cornell College, a Master of Business Administration and a Master of Sports Administration from Ohio University, and was selected to the Dallas Business Journal’s 40 under 40.  He and his wife Kate live in Dallas-Fort Worth area.


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