An Esports Discussion at ALSD International 2018

Recorded at our 2018 event in London, this panel looks at esports events through a variety of lenses, from sales and marketing, to foodservice and hospitality, to tournament organization.


No longer are venues built solely for traditional team tenants. The explosion of esports has taken the sports and entertainment venue industry by storm and has the potential to surpass stick-and-ball revenues in the near future. Learn how to build and operate venues for esports events, as well as provide the appropriate food and beverage and hospitality offerings to attract tournament organizers, players, and fans, while maximizing the utilization of the facility.


Jared Frank (Moderator), EVP/Publisher, ALSD
Ian Congdon, Head of Sales – Arenas , The NEC Group
Todd Merry, Chief Marketing Officer, Delaware North
Jeroen van Iersel, Marketing Manager, Johan Cruijff ArenA
Robbie Douek, President and Commercial Officer, RFRSH Entertainment

Watch our recap video and read our full summary of the first-ever ALSD International event.