The Full Experience: It's About More than the Game

As Jody Henton explains, “when you go to a game, you're not just watching the field.” Fans today think about everything else. They’re interested in the full experience, driveway to driveway and everything in between.

To that end, clients will return to sports if they realize extraordinary effort and attention to detail has gone into making their return the best experience ever.

On the premium side of the business, teams now more than ever are understanding clients’ entertainment objectives (which differ client to client) identify the right product and benefits to deliver as part of the holistic experience. And while Covid spelled reduced budgets for some clients, teams like the Indianapolis Colts dug deep to deliver clients their “why” invest.