Halas Hall finds a naming rights partner

The Chicago Bears have entered into a sponsorship agreement with PNC Bank, which is now the team’s exclusive banking partner.

A key piece of the partnership is the naming rights to Halas Hall, the Bears team facilities in Lake Forest, Illinois.

The facility, now called PNC Center at Halas Hall, includes an event center, broadcast studio, and practice-viewing luxury suites, in addition to the organization’s office space and the team’s locker room and other practice facilities.

PNC will also become the naming sponsor of the 130 suites at Soldier Field.

Financial terms were not disclosed, but it has been reported as the largest sports sponsorship investment in the history of PNC, which also has its name on PNC Park, home of the Pittsburgh Pirates.

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