Digital technologies are revolutionizing the way fans experience sports and live entertainment. Fans can now attend games virtually, interact with
players and other fans, and purchase digital merchandise. This is creating new opportunities for fan engagement and loyalty, propelled by rapid
advances in immersive technology. Venues need to embrace these new technologies for engaging with the next generation of digital native fans.
Increasingly, they will need to create real time, on-demand, immersive experiences powered by virtual and augmented reality, and populated by
digital assets and unique IP. This opens up a huge opportunity for entertainment venues to redefine live events and create a monetizable pipeline
of innovative assets.
Location: White River, Salon F, Floor 1
- Aman Johar, Co-founder, The NFT Brewery