ISBI 360

5708 W. 129th Street
Leawood, KS 66209

ISBI 360 is the new “Gold Standard” in virtual training specific to the sports and entertainment industry. The unique, cumulative program uses a combination of targeted “Micro-Learning” video lessons from industry experts, role play videos recorded by participants, live coaching from working industry professionals, and ongoing training reinforcement 52 weeks a year.

Programs include three levels of Ticket Sales, Customer Service, Sponsorship Sales, Leadership, and Fan Engagement via Social Media, with new programs coming in 2021, including Safety and Security, Esports, Team Community Involvement, and Positive Mental Health.

Bill Guertin


Bill Guertin
Chief Learning Officer

Brett Zalaski
Expert Trainer – Ticket Sales

Brett Zalaski

Debbie Knowlan
Expert Trainer – Customer Service

Seth Rabinowitz
Expert Trainer – Fan Engagement via Social Media

Debbie Knowlan

Misha Sher
Expert Trainer – Sponsorship Sales

About the Trainers:

Bill Guertin – Known to many as “The 800-Pound Gorilla of Sales Performance”, Bill has improved the lives and fortunes of thousands of sales reps, bringing his signature training methodology to over 100 sports sales organizations in the US, Canada, and Mexico. A two-time published author and keynote speaker, Bill is an eSpeakers Certified Virtual Presenter and Chief Learning Officer of ISBI 360, the virtual training network created specifically for sports and entertainment.

Seth Rabinowitz

Brett Zalaski – One of the foremost independent trainers in the sports industry, Brett is the founder of Get After It Sales and the Empowerment of a Salesperson blog. His team experience includes successful sales positions in several sports, including Vice President of Ticket Sales and Service at the Houston Dynamo (MLS) and Houston Dash (NWSL). Brett was the first Director of the MLS National Sales Center in Blaine, MN, a groundbreaking sales training feeder program for Major League Soccer clubs.

Debbie Knowlan – Founder of 516 Business Solutions, Debbie is a highly respected thought leader in customer service, process review/development, and strategy analysis. Debbie started her career with Ritz-Carlton Hotels and developed her service expertise in the sports industry at the Miami HEAT (NBA) as Director of Season Ticket Services & Retention and Director of Season Ticket Services at the Atlanta Falcons (NFL), building the NFL’s first-ever dedicated service department.

Misha Sher

Seth Rabinowitz – With a career in sports, consulting, and media, Seth was a Vice President at the league level at the NFL for ten years before being hired as Senior Vice President of Marketing and Fan Engagement at the New York Jets in 2013. While at the Jets, Seth ran the then fledgling social media department, which became a model for many NFL clubs. Today, he consults for several clubs as President of Rabinowitz Ventures, an advisory firm specializing in developing fan engagement strategies for sports properties and venues, media companies, and consumer electronics manufacturers.

Misha Sher – Misha is the Worldwide Vice President, Sport & Entertainment, for MediaCom in London, England, one of the largest full-service sports marketing companies in the world. He oversees hundreds of millions of dollars in sports sponsorship, media placement, integrated marketing, and experiential campaigns to drive business growth for major worldwide brands, including American Airlines, Subway, indeed, Toyota, Shell, and Allianz. He serves as a board member of the European Sponsorship Association, and his book, The Art of the Perfect Pitch, has been repurposed in Micro-Learning form as a course on sponsorship on the ISBI 360 platform.

Areas of Expertise:

Premium Sales
Ticket Sales
Premium Service
Guest or Customer Service
Sponsorships/Corporate Partnerships
Social Media

Sample Presentations:

Two-Minute Video Overview of ISBI 360: “Move Beyond the Challenging Times”
Three-Minute Ticket Sales Program Sampler: Bill Guertin
Three-Minute Customer Service Program Sampler: Debbie Knowlan

Training Types:

A science-based “Micro-Learning” program that has been proven to improve retention by up to 80%. The program includes professionally produced short video modules with assessments at the end of each video, a video role play exercise at the end of each module that participants record themselves actually doing what they just learned, live small group conference calls with a current industry pro, and an ongoing reinforcement program using the PRO+ Library of thousands of podcasts, webinars, and resources specific to the sports and entertainment industry.

Published Books:

The 800-Pound Gorilla of Sales: How to Dominate Your Market by Bill Guertin
Reality Sells: The Four Laws of Authenticity by Bill Guertin
The Art of Branded Entertainment by Misha Sher

Each of the Expert Faculty of ISBI 360 have presented numerous programs specific to their expertise at sports-specific conferences for the past 15 years, including ALSD, NSF, Baseball Winter Meetings, MiLB Innovators’ Summit, Advertising Week Europe Conference, and International Sports Convention (ISC).