The Jacksonville Jaguars are making a splash by adding two new pools in the north end zone’s upper deck at EverBack Field. The renovation is on schedule to be completed by mid-July.
Located near the 25’x12’x3.5’ pools will be four cabanas, each with 50 seats, available for $350 per seat. The team is targeting groups to fill the cabanas, from 50 to all 200 seats for games. If the entire poolside inventory sells, the team will increase revenues by close to a half-million dollars.
Patrons will be policing behavior issues themselves. If one person is found in violation of the section’s regulations, his or her entire group will be asked to leave.