Jaguars discuss premium improvements during “State of the Franchise”

Even before its current stadium renovation is complete, the Jacksonville Jaguars have made public some of the ideas they have for the next project. Just ideas at this point (financing is not close to being secured), the team outlined renderings of an indoor practice facility, stadium club renovations, and the potential of putting a roof over Everbank Field.

Similar to its current renovation (which includes new video boards, cabana area, and swimming pools), any future project will need to find ways to attract fans and fill the stadium, by creating an experience that fans are willing to pay for.

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