Jared's Journal

As cord-cutting accelerates, the Worldwide Leader in Sports is cutting tens of millions of staff salary from its books. It’s a harbinger of potential downstream impacts that we simply can’t ignore. Don’t be left holding the severed cord.


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Jared Frank, Publisher/Editorial Director, ALSD

The cover story of 2017 winter issue of SEAT Magazine highlights Mercedes-Benz Stadium in a wide-ranging article that includes its Fan First F&B model. Is it a good idea? We'll see how the receipts come out, but first and foremost, it depends on your threshold.


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Jared Frank, Publisher / Editorial Director, ALSD

The 2016 fall issue of SEAT Magazine is a crash course in the future of the sports industry, one ignited by secular shifts in younger demographics, growing global middle classes, and on-demand, mobile-first lifestyles. 


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New Tradition: Warren Hood, Deputy Director of Athletics at the University of Illinois, describes an unintended consequence of State Farm Center’s new Traditions Club: “We’ve found a lot of people don’t even go down to their seats. That was something we hadn’t planned. [The patio] has really turned into a social hub.”

An arena with zero premium offerings builds a full hospitality menu, all while retaining an architectural icon.


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My nephews, Connor (left, age eight) and Caleb (right, age ten), attended the Cavs championship parade with their parents and another 1.3 million Northeast Ohioans earlier this summer in Cleveland.

As NBA training camps tip off this week, let's revisit the end of the 2015-2016 NBA season, an expression for why we choose to work in this business. The Cleveland Cavaliers winning the NBA championship is a reminder that sports are not the way we make our living. They are the way lives are made in some families and entire communities. 


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Jared Frank, Publisher / Editorial Director, ALSD

Whether hailing a ride or buying tickets to the game, it’s the buyer, and not the seller, that ultimately determines how, when, why, and where he or she wants to complete a transaction.


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Troy Kirby, Founder, The Tao of Sports

SeatGeek’s recent partnership with Major League Soccer is a game changer. In this backdrop of primary markets partnering with event ticket search engines, online buyers are increasingly savvy and margins are increasingly thin, leading to broker consolidation.


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“The notion of sense of place is critical. Everything about this team identity is based around the notion of being LA’s team, being the heart of the city, and aligning with the identity and culture of the city. That’s where we have taken our starting point in the design process.” – Jonathan Emmett, Gensler

The new build for Los Angeles Football Club, designed by LA-based architectural firm Gensler, is the physical manifestation of a new brand promise in a most diverse marketplace.


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Michael McCullough, EVP and CMO, Miami Heat

The Executive Vice President and Chief Marketing Officer of the Miami Heat discusses the team’s new mobile app and business intelligence opportunities, how to have a one-to-one conversation with 22 million social media fans and followers, what it’s like to design a championship ring with Pat Riley, and of course, his famous wall of records.


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Matt Rossetti, FAIA, LEED AP, President, ROSSETTI

The President of ROSSETTI and featured presenter at the 2016 ALSD Conference’s Sports Venue Design & Build Forum shares his perspective on sports and entertainment solutions, and how the firm’s Return on Design™ approach elevated recent renovations at the Daytona International Speedway and Canadian Tire Centre.


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The investment being made by the Ilitches extends far beyond a sports and entertainment arena. The District Detroit is rejuvenating the city’s residential, commercial, and public infrastructure.

The Ilitches are leading a mixed-use development of 50 blocks in downtown Detroit. The anchor of this development is the Detroit Events Center, a new home for the Red Wings and 180 events each year. 


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Kyle Field on the campus of Texas A&M University

The fall issue of SEAT Magazine was mailed out today. In this issue of SEAT, we focus on the burgeoning venue development on college campuses. Please enjoy this preview of our cover story on the $485 million renovation of Kyle Field at Texas A&M University. From its new Hall of Champions to its best-in-breed Founders Suites to its landmark communal suites to its increased amenities for all fans, the Kyle Field renovation preserves its historic traditions while entering a new era at the Home of the 12th Man.


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Franchise valuations continue to escalate as TV rights deals become more and more lucrative. But these increases are happening at the same time that cable subscriptions are declining at a record pace. If these trends continue, will the market conditions for sports business turn frothy?


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At Progressive Field in Cleveland, a new season ticket holder lounge will be constructed on the main concourse behind home plate, and new foodservice kiosks will be installed behind third base in time for Opening Day 2016.

After the successful retrofit of the Right Field District, the Cleveland Indians with Delaware North will next apply their vision throughout the main concourse with a new club lounge, additional hometown F&B offerings, and continued emphasis on team heritage.


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Fan Injection: The five new entrances, called injectors, being constructed at Daytona International Speedway, as part of DAYTONA Rising, vertically circulate 101,000 fans with 40 new escalators and 17 elevators.

International Speedway Corp. and ROSSETTI reimagine guest experiences and corporate hospitality at NASCAR’s flagship brand, designing the first motorsports stadium.


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The proposed $500 million arena in Milwaukee anchors a $1 billion entertainment live block in the midst of the city’s downtown core.

On the heels of a promising season on the court, the Bucks continue the team’s forward motion with a proposal for a $1 billion entertainment district in downtown Milwaukee.


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Tod Leiweke, CEO, Tampa Bay Sports and Entertainment

The CEO of Tampa Bay Sports and Entertainment and the recipient of the ALSD Visionary Award in 2015 – to be presented at this year’s annual conference and tradeshow – looks back on a career and an industry as well as shares his vision on what’s next for Tampa Bay Lightning fans and all of sports and entertainment.


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Prime Mover: The New York Islanders played two preseason games at Barclays Center ahead of their permanent move to the Brooklyn arena later this year. The franchise history, name, colors, logo, and sweaters will all remain, but as Barclays Center COO Fred Mangione says, “[The Islanders] tradition has a new home. We don’t want to change anything. We’re just bringing them to the best building in America.”

Long Island’s hockey tradition has a new home in Brooklyn.


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Downtown Loft: Instead of loges for the new Sacramento ESC, AECOM designed lofts that incorporate couch-like seating options. “We’ve attempted to bring the living room into the arena,” says Mike Wekesser of AECOM.

The Sacramento Entertainment and Sports Center transforms the Northern California region. 


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Rendering of the New Minnesota Stadium

The new home of the Minnesota Vikings takes shape in Downtown East. Its design, which includes a clear roof and the world’s largest pivoting glass doors, moves the standard for an NFL stadium.


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The More You Know: Rob Boaz of the Chicago White Sox, pictured here (left) educating a suite patron on the features of the new in-suite tablets, explains their benefits: “The more information we have on our clients, the better we’ll be able to provide for them and offer a truly tailored experience.”

The Chicago White Sox, along with mobile technology company Parametric, are enhancing experiences and collecting big data.


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Ryan Tanke, CRO, Minnesota Timberwolves

The Chief Revenue Officer of the Minnesota Timberwolves shares his passion for community service, Jimmy Buffet, and the upcoming Target Center renovation.


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Derrick Hall, President, Arizona Diamondbacks

The President of the Arizona Diamondbacks shares his beliefs on positive workplace culture, the advantages of the in-venue experience, and ticketing in the digital age.


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Buyers and Sellers Speak Panel: (From left to right) Rick Horrow, CEO, Horrow Sports Ventures, Len Komoroski, President, Cleveland Cavaliers, Chris Heck, CRO, Philadelphia 76ers, Gary Grose, Managing Director, Marsh Marketing, Tony Knopp, CEO, SpotlightTMS.

The second installment of the Corporate Ticket Impact Conference delivers real-world content, industry-leading speakers, and free-flowing networking.


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Dene Shiels, our Director of Sponsor and Partnership Development, has passed away at the age of 67.


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Holding a Candle: The restored Chandelier Room and its new balcony measure up to the most glamorous premium spaces in sports and entertainment. Private events have already been held in the renovated room for the television show The Bachelorette and for Casamigos Tequila, which is owned by George Clooney.

Most significant capital improvement projects involve separate design and build stages. But at the base of the San Gabriel Mountains, Santa Anita Park has shown design and build can happen concurrently during a major renovation, and with pace quicker than Seabiscuit along nine furlongs.

 


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STAPLES Easy Button: The Premier Tables and Lounges at STAPLES Center provide patrons with an ease of experience with their all-inclusive features.

This season, two loge-style seating products were introduced into the San Manuel Club at STAPLES Center. The new Premier Tables and Lounges have transformed space that wasn’t being utilized effectively or maximizing returns into revenue-generating premium real estate. 


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Trust Me: Guests at SUGARFISH in Los Angeles trust its chefs so completely to deliver the sushi experience they are craving that they place their orders partly blind. Do your premium clients have this level of trust in you?

A premium seating lesson from a sushi restaurant in Studio City.


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Strong Network Connection: The most impressionable and worthwhile moments of my journey never occur over the phone, email, or FaceTime, but always through face-to-face shared interaction.

Technology makes our lives easier, but it doesn't always make our lives better. In the end, the first order of business will always be connecting personally and doing right by those relations.


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Sound as a Bell: The Liberty Bell stood in the steeple of Independence Hall/Pennsylvania State House until it fractured in 1836. Despite its scar, its history is undamaged, celebrated, and visited by more than a million people every year.

The emotional pull of the past is powerful for all, especially sports fans. Is your team’s history a highlight of your experience offering?


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Race for Experience: The seat itself can add value to the in-venue fan experience. The Manager’s Box areas at Red Bull Arena are furnished with racing-style seats, similar to those in a Formula 1 racecar.

The New York Red Bulls are combining access with affordability in their field-level premium area with racing-style seats.


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Food Porn: My dinner for two at Katz's included four slices of bread futilely attempting to tame lion's shares of salami and pastrami, two bowls of matzo ball soup, and enough pickles to satisfy a pregnant woman.

Sports and entertainment venues more and more are introducing the comfort of recognizable F&B experiences.


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Island Time: The new design of the renovated suites at TD Garden creates a natural guest entertaining environment for carefree hospitality.

The party at the home of the Boston Bruins and Celtics has been moved from the living room to the kitchen.


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ALSD Editorial Director Jared Frank at Red Bull Arena, Home of the New York Red Bulls

Throughout this year leading up to the 24th Annual ALSD Conference and Tradeshow, follow my journey across the sports and entertainment community in search of the premium experience.


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