Jared's Journal

“The notion of sense of place is critical. Everything about this team identity is based around the notion of being LA’s team, being the heart of the city, and aligning with the identity and culture of the city. That’s where we have taken our starting point in the design process.” – Jonathan Emmett, Gensler

The new build for Los Angeles Football Club, designed by LA-based architectural firm Gensler, is the physical manifestation of a new brand promise in a most diverse marketplace.


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Michael McCullough, EVP and CMO, Miami Heat

The Executive Vice President and Chief Marketing Officer of the Miami Heat discusses the team’s new mobile app and business intelligence opportunities, how to have a one-to-one conversation with 22 million social media fans and followers, what it’s like to design a championship ring with Pat Riley, and of course, his famous wall of records.


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Matt Rossetti, FAIA, LEED AP, President, ROSSETTI

The President of ROSSETTI and featured presenter at the 2016 ALSD Conference’s Sports Venue Design & Build Forum shares his perspective on sports and entertainment solutions, and how the firm’s Return on Design™ approach elevated recent renovations at the Daytona International Speedway and Canadian Tire Centre.


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The investment being made by the Ilitches extends far beyond a sports and entertainment arena. The District Detroit is rejuvenating the city’s residential, commercial, and public infrastructure.

The Ilitches are leading a mixed-use development of 50 blocks in downtown Detroit. The anchor of this development is the Detroit Events Center, a new home for the Red Wings and 180 events each year. 


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Kyle Field on the campus of Texas A&M University

The fall issue of SEAT Magazine was mailed out today. In this issue of SEAT, we focus on the burgeoning venue development on college campuses. Please enjoy this preview of our cover story on the $485 million renovation of Kyle Field at Texas A&M University. From its new Hall of Champions to its best-in-breed Founders Suites to its landmark communal suites to its increased amenities for all fans, the Kyle Field renovation preserves its historic traditions while entering a new era at the Home of the 12th Man.


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Franchise valuations continue to escalate as TV rights deals become more and more lucrative. But these increases are happening at the same time that cable subscriptions are declining at a record pace. If these trends continue, will the market conditions for sports business turn frothy?


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At Progressive Field in Cleveland, a new season ticket holder lounge will be constructed on the main concourse behind home plate, and new foodservice kiosks will be installed behind third base in time for Opening Day 2016.

After the successful retrofit of the Right Field District, the Cleveland Indians with Delaware North will next apply their vision throughout the main concourse with a new club lounge, additional hometown F&B offerings, and continued emphasis on team heritage.


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Fan Injection: The five new entrances, called injectors, being constructed at Daytona International Speedway, as part of DAYTONA Rising, vertically circulate 101,000 fans with 40 new escalators and 17 elevators.

International Speedway Corp. and ROSSETTI reimagine guest experiences and corporate hospitality at NASCAR’s flagship brand, designing the first motorsports stadium.


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The proposed $500 million arena in Milwaukee anchors a $1 billion entertainment live block in the midst of the city’s downtown core.

On the heels of a promising season on the court, the Bucks continue the team’s forward motion with a proposal for a $1 billion entertainment district in downtown Milwaukee.


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Tod Leiweke, CEO, Tampa Bay Sports and Entertainment

The CEO of Tampa Bay Sports and Entertainment and the recipient of the ALSD Visionary Award in 2015 – to be presented at this year’s annual conference and tradeshow – looks back on a career and an industry as well as shares his vision on what’s next for Tampa Bay Lightning fans and all of sports and entertainment.


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Prime Mover: The New York Islanders played two preseason games at Barclays Center ahead of their permanent move to the Brooklyn arena later this year. The franchise history, name, colors, logo, and sweaters will all remain, but as Barclays Center COO Fred Mangione says, “[The Islanders] tradition has a new home. We don’t want to change anything. We’re just bringing them to the best building in America.”

Long Island’s hockey tradition has a new home in Brooklyn.


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Downtown Loft: Instead of loges for the new Sacramento ESC, AECOM designed lofts that incorporate couch-like seating options. “We’ve attempted to bring the living room into the arena,” says Mike Wekesser of AECOM.

The Sacramento Entertainment and Sports Center transforms the Northern California region. 


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