Jenny Dinnen

President, Sales and Marketing
MacKenzie Corporation

Jenny is a born leader who is focused on empowering and inspiring brands to develop data-driven strategies for sales, marketing and best-in-class customer experiences. In addition to overseeing MacKenzie Corp’s sales and marketing efforts, she guides the analytics team through new service innovations and develops forward-thinking market research strategies.

Honing her skills with companies such as HSBC and HD Supply, she has a strong background in marketing which spans over 15 years. While offering a keen eye for the creative side of marketing and customer experience development, Jenny always holds an appreciation and talent for analyzing data to uncover actionable business solutions. Furthermore, she is the foremost expert on MacKenzie data systems; traveling around the country training clients on how to effectively use our services.

It’s easy to focus on in-office strengths, but her out-of-office achievements are also worthy of recognition. Jenny is on the board of Girls Inc. (Orange County), Chapman Business School, and was a founding member of the Young Leaders group at the Center for Family Business in Irvine. She also is a speaker on topics such as The Future of Market Research, Strategic Customer Journey Mapping, and Getting The Most of Your Customer Insights.

Jenny received her undergrad degree in Marketing from the University of Colorado, Boulder, and then earned her MBA from the University of Redlands.

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