Jessica Fickenscher

Jessica Fickenscher
Chief Experience Officer
Speedway Motorsports

Jessica Fickenscher is the chief experience officer at Speedway Motorsports. In this role, Fickenscher develops new Fans First initiatives and continues improving the sports entertainment company’s best-in-class fan experiences.

Fickenscher also facilitates capital improvement and property development projects across all eight of Speedway Motorsports’ premier NASCAR facilities and oversees the company’s relationship with its food services partner, Levy Restaurants. In addition, she leads business operations as the senior executive for company subsidiaries U.S. Legend Cars International, the world’s largest producer of small-scale and affordable race cars, and SMI Properties, a souvenir production and merchandising division.

Fickenscher is also the managing director of Speedway Children’s Charities national chapter and serves as a board member for the Charlotte chapter. Speedway Children’s Charities is a non-profit 501(c)(3) organization that provides funding for nonprofit organizations that meet the direct needs of children in the Charlotte community.

In 2022, Fickenscher was named the executive director of North Wilkesboro’s 2023 NASCAR All-Star Race, overseeing the planning and executive of the first NASCAR Cup Series event at the famed 0.625-mile short track since 1996.

Previously, Fickenscher spent more than a decade at Speedway Motorsports serving as director, vice president and senior vice president of special projects at the corporate level from 2008-2019.

In corporate sales capacities, Fickenscher served as director of client services from 2006-2008 and manager of client services from 2001-2006. From 1999 to 2001, Fickenscher worked as a sales coordinator for the Performance Racing Network.

Fickenscher interned at Charlotte Motor Speedway in the public relations department during her time at Belmont Abbey College, where she graduated in 1998 with a degree in Sports Management and Business Administration.

After more than two decades with Speedway Motorsports, Fickenscher was honored for her efforts as part of the Charlotte Business Journal’s Women in Business Achievement Awards 2020 class.