As Sports Principal at ROSSETTI, Jim leads the mantra of creating meaningful and memorable experiences for fans, sponsors and players, while generating value for clients. His broad range of work encompasses design solutions for pro and collegiate sports, including basketball, soccer, tennis, motorsports, hockey and football. He accomplishes this by guiding his client’s vision to develop each project’s unique characteristic and metrics for success.
As an architect working in the sports industry for over 25 years, Jim understands the multi-faceted objectives of stakeholders in the industry. Working with business operations and team operations, content providers and venue operators, corporate partnership to municipal agencies, local communities and fans, Jim seeks to create transformative destinations which exceed expectations. His strategic approach to sports design has led to the transformation of venues such as, Daytona International Speedway, Ford Field’s Renovation in Detroit, UCLA Health Training Center Home of the LA Lakers, and Phoenix International Speedway.
Jim’s background in retail, master planning and urban design converges with sports giving him unique expertise in mixed-use and sports anchored development projects. Leading ROSSETTI’s sports practice in East Asia as well, Jim is focused on transforming the current model of sports and entertainment venues. In countries with an emerging sports business, Jim has been focusing on creating culturally adapted experiential destinations while discovering emerging value propositions.
Currently advising the city of Seoul and a major Developer’s effort to transform real estate around South Korea’s Jamsil Olympic icon, Jim and his team are guiding the vision to create the most integrated sports, convention and entertainment destination in the country. Leading ROSSETTI’s Beijing office, Jim has been developing a new model for a privately financed, commercially viable multi-purpose venue design with one of the country’s largest commercial and entertainment developers