John Lutz


As Partner of SPD/Chicago, John brings the ability to turn verbal concepts into powerful graphic identities and dynamic communications programs. John has worked in all mediums — branding, identity, print, packaging, electronic media, signage, wayfinding, and environmental graphic design — and on a broad range of communications programs. He takes a sculptural approach to his environmental work, creating systems that provide both visual drama and effective communication, and he brings imagination and creative energy to all of his projects. He has collaborated with colleges & universities, municipalities, public agencies, owners, developers, architects, landscape architects, and the public to create innovative, branded environments worldwide.

University of Cincinnati - Bachelor of Science
Received Professional Practice Award in Graphic Design

SEGD President (2016 - 2017)
SEGD Executive Board of Directors (2010 - present)

Year of Experience
25 years with SPD; 25 years of experience total


  • AT&T Stadium, Arlington, TX
  • Ballpark Village, St. Louis, MO
  • Big Ten Network, Chicago, IL
  • District Detroit, Michigan
  • Fiserv Forum, Milwaukee, WI
  • Fourth Street Live!. Louisville, KY
  • Freight House District, Reno, NV
  • Globe Life Park, Arlington, TX
  • Kansas City Power & Light District, MO
  • Loyola University Gentile Arena, Chicago, IL
  • Reno Aces Ballpark & Freight House District, Reno, NV
  • St. Louis Ballpark Village, St. Louis, MO
  • Talking Stick Resort Arena, Phoenix, AZ
  • Texas Live! Mixed-Used District, Arlington, TX
  • The Battery at Sun Trust Park, Atlanta, GA
  • U.S. Bank Stadium, Minneapolis, MN
  • USF Sun Dome, University of South Florida, Tampa, FL
  • Waterside District, Baltimore, MD


IDEAL Industries



Franklin Group
IDEAL Industries
Armored Things
Dimensional Innovations
Event Finders USA
3D Digital Venue
Hunden Strategic Partners
Magnetic 3D
Stage Front
Suite Experience Group
Drake's Organic Vodka
Smart Buffet Ware