John Roberson


John Roberson and his family purchased Advent in 1999 with one part-time and one full-time employee. Today, with a team of almost 90 people, John serves as the CEO and Chief Cheerleader. The company has experienced an average annual growth of 24% each year for almost 20 years.

John’s first job was packing tomatoes on his uncle’s farm. Since then, he has worked in consumer products, database marketing and home shopping television. John is passionate about brand marketing and how audiences respond.

John grew up in Dayton, Tennessee, a town of 5,000 people. He graduated from Lipscomb University with a bachelor’s degree in Political Science and minors in English and Art. John earned his MBA from Vanderbilt with a concentration in Marketing and Service Quality, where he was a really strong “C” student.

John’s greatest joy comes from his four sons and his wife Kathryn’s record on the tennis court. John and his family have hiked part of the John Muir and Appalachian trails. To relax, John enjoys smoking stuff—mostly meats.


IDEAL Industries



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IDEAL Industries
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