John Short

Global Business Development Executive
IBM Sports and Entertainment Practice

Mr. Short is in the IBM Sports and Entertainment Practice and has over 30 years of experience in the information technology services profession.  He is focused on developing solutions for clients in the Sports and Entertainment industry that involve creating an integrated IT platform for Fan Experience, Team Performance and Venue Optimization in stadiums, arenas, and multi-use venues. Mr. Short works with clients, sales teams, and business partners globally to create unique solutions for personalizing fan or guest engagement through pervasive network infrastructures that leverage analytics to deliver a relevant personalized experience. Areas of focus include ICT systems in the venue including Converged Networks, Analytics, Cabling, Passive Optical LANs, Wi-Fi, Distributed Antenna Systems, IPTV, Digital Signage and Access Control.


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