Justin Watkins

Director of Business Intelligence
Atlanta Braves

Justin Watkins is the Director of Business Intelligence for the Atlanta Braves. This role is responsible for managing, integrating, and operationalizing data to promote revenue growth and to provide strategic direction to the company. Additionally, his team is responsible for setting and optimizing ticket prices, market research, reporting, and CRM strategy. His primary areas of interest include revenue management, discrete choice modeling, and consumer segmentation. Justin received an M.I.S. degree from the University of Georgia and is an MBA graduate of Georgia Tech. He spends his free time playing guitar, fishing, hiking, and camping. Justin currently lives in Atlanta, Georgia with his wife and son.

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