Senior Manager, Partnership ActivationMinnesota Vikings Football, LLC
Katie Bernhjelm is heading into her sixth season with the Minnesota Vikings. Bernhjelm is responsible for the partnership activation of the team’s naming rights partners; U.S. Bank (U.S. Bank Stadium) and Twin Cities Orthopedics (TCO Performance Center) as well as several founding partners and significant partners including; CenturyLink, Hy-Vee, Mystic Lake, Verizon and Pepsi. In her role, Bernhjelm also oversees partner social media strategy, manages the players paid appearances and works on special team projects including the Legacy Bricks at U.S. Bank Stadium.
Prior to joining the Vikings, Bernhjelm worked in Business Development and Special Events at Mall of America, and as a Publicist for Allied Integrated Marketing, overseeing field publicity and promotions for Columbia Pictures, Screen Gems and Fox Searchlight, where she earned a marketing achievement award at CinemaCon. A Minnesota native, Bernhjelm graduated from the University of Minnesota with a Bachelor’s Degree in Communications. Katie and her husband Will, an Army National Guard Veteran and graduate of St. Cloud State University, currently live in Farmington with their daughter Hadley, where Katie also serves on the City Council.