Changing Lives, One Ticket at a Time. Kids in Seats, Inc. (KIS) offers hope, motivation and positive reinforcement to tens of thousands of at-risk and underserved children annually by using event experiences to reward and recognize their academic achievement or positive social behavior. Over the past 12 years, the KIS staff has incentivized more than 196,000 youth with event tickets valued at more than $11.3 million. To achieve the broadest impact possible, KIS works directly with hundreds of social service agencies and schools nationwide. KIS plays a vital supporting role in their efforts by sourcing tens of thousands of premier sporting and cultural event experiences each year and allocating them – free of charge – so they can be used as positive reinforcement tools with deserving kids. As these organizations report sharp decreases in funding for their supplemental programs or worse, the removal of these funds entirely from the budget, the value KIS adds to the mission of these agencies and schools becomes more critical each year. KIS solicits and receives these premier event experiences from a generous donor network that includes individuals, corporations, season ticket holders, suite owners, teams, venues and leagues. Using an online process, KIS then works with the agencies and schools in its network to ensure the experiences are appropriately allocated to deserving children. Children supported by these agencies and schools earn KIS experiences by reaching goals they set with the mentor or teacher that knows them best. The reward may be recognition for improved academic performance, changed social behavior or community work. The feeling of being rewarded for a behavior modification or a tough goal reached also incentivizes them to set greater goals for themselves. Over time, their repetitive positive behavior helps to develop useful character habits and increases their discipline, determination and perseverance. KIS’s efforts to solicit and match event experiences with social service agencies and schools as incentives for their youth population is a simple mission – with amazing results.