Kings partner with Golden 1 Credit Union on new arena naming rights

The new downtown arena for the Sacramento Kings has a new name: The Golden 1 Center. Partnering with Sacramento-based Golden 1 Credit Union, the naming rights deal is reportedly valued at $120 million over 20 years, although Golden 1 and Kings executives have declined to confirm any dollar amounts.

The naming rights deal comes a year in advance of the building’s October 2016 opening, which should help the Kings create momentum to sign other sponsorship deals. It also provides Golden 1 with a year to promote itself before the arena’s doors even open.

As part of the deal, Golden 1 Credit Union members will have access to a menu of perks, including tours of the arena before it opens, private events at the arena, and the ability to purchase discounted tickets.

Additional Naming Rights Partnerships Made in June:

Minnesota Vikings name new venue US Bank Stadium

Tennessee Titans' stadium to be renamed Nissan Stadium

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