Managing Director, Presentation TrainerKann Advisory Group
Kraig Kann founded Kann Advisory Group in 2016 and serves as Managing Director of the organization providing strategic media, marketing and communications consulting plus media training, branding and presentation skills coaching. His vast experience on all sides of the media including years as both a network television personality and professional sports executive make him an industry influencer, respected spokesperson and requested speaker. After a 25-year television career that included 17 at Golf Channel/NBC where he was an original on-air member and ultimately the lead studio host, Kraig made a career pivot and elevated the Ladies Professional Golf Association as its Chief Communications Officer from 2011-2016.
His time in front of the camera and comfort interviewing athletes, politicians and corporate executives positioned him as a unique voice on the LPGA’s board and helped him strategically lead the organization’s branding and marketing efforts across all media platforms during five years of unprecedented growth that included recognition in 2015 as finalist for “Sports League of the Year” by Sports Business Journal. During his tenure, Kraig led media and marketing communication partnerships between the LPGA and its list of global corporate sponsors that included KPMG, KIA, Manulife Financial, UL, All Nippon Airways, LOTTE, Rolex and CME Group, building strategic outreach and activation plans and delivering international media attention. He involved media in major news events, encouraged and coached players to build their own brands and grew social media as a vital organizational marketing resource resulting in combined growth across all platforms of more than 900% over four years.
Kraig has been featured twice himself by SBJ as an industry communications leader and his platform of contribution includes design and delivery of a collaborative message to grow the game as a member of Golf 20/20 and a spot on the International Golf Federation Communications Committee for the Rio Olympics in 2016 where he hosted golf’s press conferences. His unique experience includes founding HTK Media, LLC, in 2010 and passionately helping athletes, coaches, business leaders and many in the golf industry present themselves as never before and position themselves at the top of their class in media events and corporate speaking opportunities. An accomplished motivational speaker, his “Become an Influencer,” “Power of Presentation,” “Winning the Media Game,” and “A Brand New You” keynotes and seminars have drawn rave reviews while thought leadership offered in his blog has contributed to attention from PR News, Sports PR Summit, and Forbes, who have identified him as an influential speaker, featured industry panelist, council member and content contributor in the areas of media and public relations, public speaking and strategic communications.
As Kraig says, “Dealing with the media is not an obligation; it’s an opportunity. Embracing it is the key to success. Let’s not wait to get noticed, let’s build and share the story to make people take notice.” Kraig lives in Orlando and has three children; Hailey, Trent and Kendall.