League Meetings, Part I

Major League Baseball
Derek Schuster, Director, Sales, Philadelphia Phillies
Julie Weaver, Sr. Manager of Corporate Partnerships and Premium Hospitality, Cleveland Guardians
Location: Juilliard, Floor 5


National Basketball Association
Matt Salata, Vice President, Business Development & Premium Sales, Phoenix Suns
Austin Cook, Senior Manager, Premium Hospitality Development | Cleveland Cavaliers
Angelo Hronis, Senior Manager, Business Development | Cleveland Cavaliers
Lauren Hodes, Team Strategy Analyst, Global Strategy & Innovation | NBA
Kalyn Hutchinson, Director, Team Marketing & Business Operations, NBA
Location: Astor Ballroom, Floor 7


National Hockey League
Meg O'Neill, Senior Manager, Premium Service & Hospitality, St. Louis Blues
Melissa Gale, Sr. Director of Premium Seating and Suite Service, St. Louis Blues
Rob Mulhall, Vice President – Fan Intelligence, Strategy & Analytics, NHL
Aaron Lampkin, Senior Director of Strategy, Ticketing & Premium Seating, NHL
Location: Columbia, Floor 7


National Football League
Nathan DiLorenzo, Director of Suite Sales & Service, Chicago Bears
Katie Grubbs, Associate Director, Premium Experience, Tennessee Titans
Kristen Mackie, Director, Strategy & Analytics, NFL
Location: Empire, Floor 7


Major League Socccer and International Soccer Clubs
Matthew Lynch, Premium Services Manager, AMBSE, Atlanta United
Tom Dunn, Senior Manager, Premium Sales & Service, Vancouver Whitecaps FC
Mike Quarino, Vice President, Club and Fan Development, MLS


College
Bobbi Busboom, Associate Athletic Director - Development Operations, University of Illinois at Urbana-Champaign
Justin Doyle, Senior Director, Ticket Sales and Premium Seating, Ohio State Athletics
Location: Lycheum, Floor 5

College Morning Program

MILKSHAKE: 3 Critical Ingredients (and 11 Leadership tips) to Revolutionize Your Premium Service Culture
The disillusioned have left our workforce in record numbers and as a result, delivering the Premium Experience has
never been more daunting. SHAKE IT UP and create an inspired working environment that maximizes the contributions of each team member. Richard Andersen of VSG Advantage Training will share philosophies and
valuable actions to not only find people but keep them excited about delivering positive premium service.
Speaker: Richard Andersen, CVE, ICD.C, Chief Illuminations Officer, Venue Solutions Group Advantage Training

Progressive Experiences in Premium Seating
Premium client desires are changing. As such, we must adapt both our venues' premium options and the year-round
opportunities which accompany them. This roundtable will discuss evolving premium demographics and how they
consume premium. It will also illustrate what products are hot and have shelf life. Lastly, it will showcase progressive
premium experiences we may not have thought of yet.
Speakers:
Scott Gibson, Associate Principal, Architect, Populous
J Torchio, Senior Vice President of Operations, Invited

Luis D. Rivera, Founder, First Star Solutions 
 

Leveraging Data: Fundraising & Premium Seating
Development and fundraising efforts start with the right research. By analyzing both your existing pipeline and identifying new prospects with capacity, your development team will have a more targeted approach and more impactful conversions.
Tyler Reichwein, Senior Director of Business Development, LEARFIELD Amplify
Jake Bye, Executive Vice President, LEARFIELD Amplify

Afternoon Roundtables on topics such as:

  • Premium Benefits, Perks, and 365 Access/Events
  • Premium Upgrades
  • Lease Terms vs. Per Game Premium
  • Client Communication and Feedback
     

Entertainment, Racing, and Minor League Venues Meeting
Moderators:
Robbie Valentine, Senior Director of Sales, KFC Yum! Center
Adam Gonzales, Senior Director, Partnerships, Indianapolis Motor Speedway
Brian Bucciarelli, Manager Director, Entertainment Sales and Partnerships, Hershey Entertainment & Resorts
Steve Birdwell, Chief Operating Officer, Desert Champions LLC
Location: Alvin, Floor 5

Entertainment, Racing, Tennis, and Minor League Morning Sessions

Beyond Our Core: Attracting and Appealing to Your Anonymous Audience
Every franchise, venue, and event enjoys faithful followers. But whenever uncertainty hits economies and markets, it is certain that our core audience could speedily depart for safer options. Rest assured, operators, marketers and salespeople, that an Anonymous Audience exists. These prospects may seem hidden at first, but the right approach will reveal that they are plain to see! In this session, we will explore how to safeguard against faithful follower departures—in good times and bad—by knowing how to identify, attract, and appeal to your abundant Anonymous Audience. Come learn a time- and industry-tested strategy that expands your following while simultaneously solidifying support from your staunchest fans. Speaker: Rob Cornilles, Founder & CEO, Game Face, Inc.

MILKSHAKE: 3 Critical Ingredients (and 11 Leadership tips) to Revolutionize Your Premium Service Culture
The disillusioned have left our workforce in record numbers and as a result, delivering the Premium Experience has never been more daunting. SHAKE IT UP and create an inspired working environment that maximizes the contributions of each team member. Richard Andersen of VSG Advantage Training will share philosophies and valuable actions to not only find people but keep them excited about delivering positive premium service. Speaker: Richard Andersen, CVE, ICD.C, Chief Illuminations Officer, Venue Solutions Group Advantage Training

The Human Sales Factor
In this session, learn more about the Human-to-Human Equation for connecting, persuading, and closing the deal. The learnings will include the seven key factors that accelerate the sales cycle, and include insights from Lance Tyson's #1 WSJ / USA best selling book. Speaker: Lance Tyson, President & CEO, Tyson Group Afternoon Roundtables on topics such as: Renewals and New Business Client Engagement Partnerships Food & Beverage

 

Start Time
10:00 a.m.
End Time
12:30 p.m.
Date
Jul
11
2022