When selling naming rights or sponsorships to partners from the alcohol sector, you have to know the regulations of serving first and foremost. Secondly, you have to understand the needs of the partner, who typically is forward-thinking in terms of engagement, social media, premium hospitality and entertainment potential. Does your selling stack up? Are you landing the right partners for the right reasons or are you operating under false pretenses? Learn more in this interview and case history.
Moderator: Jeff Nelson, Senior Vice President, Client Strategy, Navigate Research
- Jacques Evans, Chief Executive Officer and Founder, FLŌH Spirits
- Ryan Hooser, Senior Manager, Business Strategy and Activation, Milwaukee Bucks